Marketing mix is the way business is marketed and sales are usually increased by reaching the consumer and making them understand you how you want them to be able to. The marketing mix can be a business tool employed in marketing and by simply marketers. It can often be crucial when determining a product or service or brand’s offer, and is often linked to the four P’s: price, product, promotion, and place. In program marketing, however, the four Ps are expanded to the seven P’s or even Seven P’s to handle the different characteristics of services. In this way, a proper marketing mix can be a strategy of increasing sales and profits.