It is great to say that we finally able to prepare the report on Marketing Plan of Archies Greeting Cards as a part of “Marketing Management” course requirements. Archies is in the business of manufacturing and selling greeting cards and other social expression products like gifts, posters etc. The company is presently market leader in social expression industry with more than 50% market share. The company has also set up a music division and has been expanding the range of products sold at its outlets.
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