Marketing Plan of Rahimafrooz

Rahimafrooz, founded in 1954 by Late A. C. Abdur Rahim as a trading company, is one of the largest business groups in Bangladesh. Rahimafrooz operates in three broad domains: automotive aftermarket, power and energy, and retail chain. It sells tyres, batteries, lubricants, emergency power products, diesel as well as gas generators, lighting products, electrical accessories, solar systems, energy solutions using compressed natural gas, and power rectifiers. This article focus on Marketing Plan of Rahimafrooz products and services.