Primary objective of this article is to discuss the aims of Purchase Displays. Level of purchase displays are a sort of communication that can be directed mostly on the consumer market, the display can be carried out in many kinds and media but each is aimed at specific common goal, in order that a specific product is popular that the different equivalents. Point of purchase displays seek to achieve is luring customers. The methods used to achieve this may vary nevertheless the common factor in most is the increment with appeal. It have been observed that customers are fascinated by beautifully packaged or decorated products, because of this , that most companies prefer to have colorful packaging that are associated with colors that is to be catching to a persons vision.