Primary objective of this article is to personal Brand Identity in publishing sector. Personal Brand Identity takes a different approach than brand image, and that is what consumers actually feel. It is constructed because of the business itself. A negative gap concerning brand identity and brand image means an organization is out of contact with market sentiment, that make selling its products more difficult. The brand image used by consumers can reach a spot at which a business or product has to re brand itself or risk not bringing in sales. Personal Brand Identity is essentially the ongoing process of establishing a prescribed image or impression from the mind of others about a person, group or organization. Personal branding often involves the usage of one’s name to numerous products.