Philips TV

The aim of this article is to presentation on marketing strategy of Philips TV. Philips TV established in 1891 in Eindhoven, the Netherlands and Sstarted by producing lamps. It is one of the global leader in electronics, home appliances and medical appliances. This company maintain operation in 60 countries with 184,000 employees. This presentation focus on Market Segmentation; under market segmentation here briefly describe: Necessity Product, All Age group, No gender differentiation and Lower middle class to upper class.