Presentation on Market Entry

Primary purpose of this lecture is to Presentation on Market Entry. Here broadly focus on Market Entry in International Business. This presentation also focus on three basic decisions, they are: which markets to enter, when to enter these markets and what scale and what nature should this entry have. Here also analysis Which Foreign Markets should enter. Each country’s attractiveness as a market to a particular firm depends on: the firm’s objectives and a balance of benefits, costs and risks.