Pricing Considerations and Approaches

This is a lecture on Pricing Considerations and Approaches. In the narrowest sense Price is the amount of money charged for a product or service. More broadly – Price is the sum of all the values that consumers exchange for the benefits of having or using the product service. This lecture focus on Marketing mix strategy, Costs and Pricing considerations, market demand, Competitors costs, prices and offers, Cost Based Pricing, Value based pricing, Competition based pricing etc.