Marketing

Lecture on Pricing Strategies

Lecture on Pricing Strategies

The main purpose of this lecture is Pricing Products Pricing strategies. Focus objective of this lecture is New Product Pricing Strategies, Market-Skimming Pricing, Market Penetration Pricing, Price Adjustment Strategies, Discount and Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing, Initiating Price Changes, Responding to Price Changes, etc.