Product Lining

Product Lining is a series of different products which form a group, all made by the same company. It is amarketing process where in products or services within a specific group are set at different price points. It is offering several related products for sale individually. It is a marketing strategy that companies adopt which they offer products in the same product line for sale individually. It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases.