Basic objective of this article is to analysis why Promotional Products is the Ideal Advertising Tools. Promotional Products such as a bag, calendar, cap, clock, diary, pen, etc., given away to current or possible customer. These items usually carry the name and address in the firm, as well as information on the product or service, and serve as reminders. Also called advertising originality or advertising specialty. In a word Promotional Products means a product or service intended solely for promotional purposes and given readily without condition of invest in. Here also briefly explain how building brand awareness and cost of advertising with promotional products.