This report is the pre requisite of the course Marketing Research under Institute of Business Studies. So I have chosen this research topic to submit a proposal.
This is a very practical life orientation report requiring us to choose a particular product, select market, collect secondary information about the market and identify the feasible of promoting the product to that market. I also had to follow all the Promotion related procedures and come up with marketing strategies. I had a scope to assume some aspects of the selected market on the basis of cause-effect relationship.
OBJECTIVES OF THE PROJECT
I have decided the following objectives for this project work;
- To determine an effective sales promotional strategy for SIC
- To develop an effective advertising strategy for SIC
This is a secondary as well as primary data based research report. SIC has a manufacturer plant of Pet Bottles in Bangladesh. I choose Pet Bottle to promote in the local market. I started collecting information about different aspects of Market through internet (web site) & different books & journals regarding pet products. After collecting such secondary data, I could identify feasibility of local market.
We have followed the conclusive research design. More specifically we followed the causal research design; where by developing hypotheses we tried to find out the cause and effect relationship.
Methods of Collecting Data
Our survey method was in telephone interview, email, questionnaire where the respondents were in different place. We distributed the questionnaires among the respondents then we requested them to answer the questions according to their opinions.
Determination of the Sample Size
We followed the quota sampling process. So total number of samples of this research is 60. These respondents were from different range groups to make our findings more accurate.
Design Of the Questionnaire
We have designed the questionnaire in such a way, that by analyzing the responses we can find out information to fulfill our demonstrated objectives, which are mentioned above.
Statistical Tools Used For Data Analysis
For analyzing the data I will use SPSS. It is statistical software for any type of research work, which is conclusive. We already mentioned that our research work is close ended. So we used here SPSS easily. First we have to prepare a database according to the questionnaire. After that each of the questionnaires was used as an individual input. After finishing it we will find out the percentage of each response individually. I will also show those graphically specially in pie chart. Then I will use the cross tabulation between two questions for proving our hypotheses.
The researcher himself will collect the data from the respondents. It will be done by following personal interview method to collect data. The field work will not be subcontracted to others. I the researcher will do it myself. So the quality of the collected data will be as much as better.
After collecting the data I have to analyze those. I have already mentioned that SPSS will be used to do that.
- First we have to prepare a database according to the questionnaire .The database will contain all the responses of the questionnaire.
- After that each of the filled questionnaires will be used as an individual input.
- After that we will find out the percentage of all the responses. That will be also showed graphically.
- Then we will use the cross tab to prove our hypotheses. Here we will cross tab between 2 questions to make our findings more clear.
This report is not without any limitation. Promotion process was a new topic for me to deal with. The time that we had to collect information & write down the report was not sufficient. Since, Bangladesh is a developing country with low technological background, so, collecting information about Bangladesh was a tuff job. Beside these limitations we tried to make our report as complete & accurate as possible.
As it is a project related with internship project (BBA499) so we have to submit 4 final reports as well as 2 drafts of that. I will try to submit few intermediate reports. I will submit a hard copy of the final report. After all the formalities there will be formal presentation in front of a viva board.