This article focus to explain psychology behind Visual Merchandising. Visual merchandising is the activity and occupation of developing the floor plans and three-dimensional displays in order to maximise sales. Within visual merchandising, the items being sold are normally displayed in for instance way as to be able to attract consumers through the intended market by drawing focus on the product’s very best features and advantages. Visual merchandising displays would be the presentation of products, packaging and pricing in a fashion that it appeals into a target market. It is just a way of promoting the sale of products with a retail store including the principles of: the right merchandise sold on the right place on the right season, on the right price, on the right time.