Main objective of this article is to discuss how to reliable with Brand Image. Brand Image is the impression in consumers’ mind of an brand’s total personality (real and mythical qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is particularly authenticated through your consumers’ direct knowledge. See also corporate image. When opening a boutique, outlet or kiosk, it is of vital importance to generate a brand image, consistently communicate that graphic, and protect of which image. Consistency is the key to marketing and advertising your brand. Particular colors, consistent mail messages, consistent styles, regular quality, and consistent service are very important.