Sales management is the business discipline which is focused on the practical application of sales techniques as well as the management of the firm’s sales businesses. It is an important business function seeing that net sales over the sale of products and resulting income drive most commercial business. Sales management can involve from any of the following activities: 1) formulation of sales method through development connected with account management policies, sales force compensation policies, sales income forecasts, and product sales plan, 2) implementation of sales method through selecting, training, motivating, and supporting the salesforce, setting sales income targets, and 3) salesforce management through development and implementation connected with sales performance, keeping track of, and evaluation methods and costs.
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