Sales Process Engineering

Sales process engineering is the engineering of much better sales processes. It is thus the quest to development better ways of selling, making salespeople’s work more productive. It is often described as “the step-by-step application of methodical and mathematical principles to own practical goals of any particular sales process”. Selden remarked that in this situation, sales referred towards the output of a process involving various functions across a lending broker, and not that of any “sales department” alone.