Prime purpose of this lecture is to present on Salesperson Performance in Motivating the Sales Force. Involve salespeople and give them a voice. Decisions handed down without input are not likely to be followed, and may lower morale. Encourage individuals to explore new challenges so that the salesperson does not feel like he or she is stuck in a rut or stuck in the same routine. Giving them freedom to try something different even though it may be risky or turn out to be a failure may keep them engaged.