This a Term paper on Marketing Plan of Guava Health Drink. In this marketing plan report tried to discuss all the aspects that will influence the introduction of a new product. Here we have chosen the Guava Health Drink as our new product line with a mission to serve the market with high quality health drinks at a reasonable price. To launch the product we have conducted an extensive research. The research suggests that we can reach the break even point by the third year, and to achieve it we need to adopt extensive promotional campaign.