Term Paper on Marketing Strategy of Premier Bank

The objective of this Term Paper is to analysis the Marketing Strategy of Premier Bank. According to Service Marketing, this term paper briefly focus on two aspects, first one is Marketing Analysis and second one is Marketing Strategy. That term paper structures to acquire an overview of the organization’s system and also to study its performance and also other business affairs and last but not least, to have information to create the company’s Marketing Strategy through Marketing Analysis. Finally analysis about the market demands and the market opportunities of the Premier Bank Limited, Principal Branch.