It is a Term Paper on Brand Book in PRAN Juice Company. PRAN group of companies is one of the leading business institute of Bangladesh. We have prepared report is based on “PRAN Juice Company”. To prepare this report we have followed product and brand management and marketing research methodology for target market. PRAN group of industries are now one of the most successful industry in our country. They are trying to increase their business line and their own brand.
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