Term paper on Brand Position of TANG

Tang is a fruit-flavored drink. Major purpose of this report is to analyze on Brand Position of Tang. This report has been done on this topic by preparing a questionnaire and conducting fieldwork with that. Other objectives are to find out the customer perception about the Brand and find out problems of the Brand that make the customer or prospect dissatisfied. Finally focus on outline the future steps to be taken by the brand for developing its position.