Term Paper on Motivation

This report helps us to know about the motivation of individuals or consumers. Motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality or avoiding mortality. Conceptually, motivation should not be confused with either volition or optimism.