It’s a term paper on Personal selling of Beximco Pharma Ltd. (Beximco Pharma) belongs to the largest business conglomerate in Bangladesh, the BEXIMCO group. Beximco Pharma is engaged in manufacturing both finished formulations and active pharmaceutical ingredients (APIs). The company is the largest producer of Metered Dose Inhalers (MDIs) in the country, and the first to produce CFC free inhalers. Beximco Pharma has a huge market and wide range of products. So to make the products available in the market, they need a specialized sales force.