Lecture on The Marketing Environment

This is a lecture paper on the Marketing Environment. Marketing Environment is the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers. Marketing environment have two section such as: Micro environment and Macro environment. This lecture represent on all the section of Marketing environment. Micro environment is the forces close to the company that affects its ability to serve its customers. Macro environment is the larger societal forces that affect the micro environment.