Marketing

Umbrella Branding

Umbrella Branding

Umbrella Branding makes different product lines easily identifiable because of the consumer by group them under one company. It provides uniformity decreasing marketing cost for firms and helps consumers make a positive association with all the products. Umbrella branding is if a firm uses a brand name for two0 or more products. All products use the same means of identification and have no additional brands or symbols affixed.