Surovi Group, triumphantly born in the year 1978, has vanquished its expected performance by multiplying in its growth.
It poured investments in diversified fields, namely: Agriculture, Logistics, Insurance, Warehouse AND Distribution, Real-Estate and Tourism.
Clicking on individual company profile, you would gather further enriching particulars
Origin of the report:
This report originated as an academic requirement of BBA program of IIUC(DC). After
Completion of the program period a student must submit the report on the assigned topic
To the supervisor and to the department. I was assigned to project course on Motivating and communicating carpenters and contractors and creating brand awareness.
Rationale of the study:
Theoretical knowledge is not enough for a student. It is essential for a student to acquire practical knowledge. This report is prepared for showing the organization structure of
Motivation & Communicating contractors and carpenters and plywood sector of Bangladesh .
According to fulfill the requirement the researcher has chosen to work on ‘Plywood Business in Bangladesh & Greenply Position’. Therefore, this studies report is the outcome of an academic need as well as practical knowledge and the outmost and enthusiastic intention of the researcher under the proper and in-depth guidance of a highly experienced dedicated guide.
Objective of the Report:
This report is prepared for the partial of the BBA course requirement
The secondary purpose of this report is have a clear understanding of the Plywood sector by a Surovi Agro Industries Limited. This study concerns itself mainly with the nature and process of the service the company is rendering to ensure customers satisfaction. This report will act as a guideline to facilitate future studies intended in this area.
To examine the whole plywood sector in Bangladesh.
To explore the company profile of Surovi Agro Industries Limited.
To identify the main problems in Plywood sector of Bangladesh and also its solutions.
Finally to recommend some effective measures in improving the total system
Methodology of the study:
- Source of
# Primary sources
– Face to face discussion with the Managing Director of Surovi Agro Industries Limited.
– Direct Observation
– Other expert opinion
# Secondary Sources
– yearly publication of Surovi Agro Industries Limited
– Relevant papers of financial statement
– Some related information from the Internet
– Other relevant books
Limitation of the study:
In spite of my best effort, this study is not free from the following limitations:
- The time stipulated for the internship program
- Relevant papers and documents were not available sufficiently
- The authority has some policy for not disclosing some secret data and information whish could be very much essential.
- I am also less experienced in this regard
A proud lineage…
Incorporated in August 1984 by Mr. S. P. Mittal, Chairman, Greenply is engaged in manufacturing, marketing, distribution and branding various types of plywood, flush doors, block boards, laminates, decorative veneers and particle boards. The company enjoys the largest market shares in India’s organised plywood and laminates market (25 percent and 15 percent respectively).
A robust product portfolio…
At Greenply, we are the only integrated manufacturer within our space in India to provide the widest
range of products for interior infrastructure needs. We offer surface finish as well as foundation/
structural products that make homes, offices and other interior spaces smart, stylish and
Robust marketing strengths…
At Greenply, our constant ‘ear-on-the-ground’ approach helps us identify trends well before they emerge.
This enables us not only to stay ahead of competition but also cast a wider net that turns an inquiry into sale,
leading to customer delight.
A rich distribution capital
Sincere With Quality Service
Fair Deal is the sole distributor of Pidilite Ind. Ltd in Bangladesh. We have a professional sales and marketing team leaded by some vast experienced marketing expert. We are the first distribution house in Bangladesh who have established a nation wide distributors for different types of adhesive and chemicals. Now our distributor’s number is more than 50 and yearly turnover is over US$ 5 Million.
GP Shipping Lines Ltd
GP Shipping Lines Ltd (GPSL) is an independent shipping agency house in private sector. Our vision is to be a world class shipping Agency Company. Long term commitment, specialized knowledge, efficient and damage free cargo handling are essential to fulfill the high quality demands of our customers. We provide high quality service to customers and principals with maximum satisfaction. Thanks to the staff and management of the GP Shipping for maintaining high standard of service and continued efforts for improvement for the satisfaction of valued clients
The Company With a Personal Feel
At RDZ Solutions, we know it’s not about clients but relationships. And relationships are built by listening to clients’ needs and giving them a choice of solutions at the best possible price-value ratio. We are so good at retaining our relationship with our client that we have more than 90% repeat clients.
Technology that helps grow your brand
RDZ is excited to declare that it is creating platform independent distributed Rich Internet Application systems using Adobe Air and Microsoft Silverlight. RDZ believes it is the future of computer industry and working its way to be one of the leading players in this field.
Our standard is the current best practices in web and in the field of application development. By building a firm technology platform, we are not only able to enhance but also grow your brand’s presence. Equally as important, your project can be viewed or used on variety of platforms. We know that the system we build is not for today it is to support the future.
Farmers Faith Our Pride
Supreme Seed Company Ltd.(SSCL), currently and widely recognized as the No 1 seed company of Bangladesh.
Its brand HEERA is the most popular, well-recognized brand in Bangladesh with highest brand recall among farming community. Farmers and village-dwellers are often heard chiming in tune of HEERA ad, thus symbolizing Heeras recognition.
To build the company into an efficient, farmer focused institution with good corporate governance structure
To be the best seed company in terms of efficiency, genetic improvement sound management and serve mankind through benefits of agricultural research.
Highest quality product
Continuous improvement by R&D
Product & Services
We are the Sole Distributor for Pidilite Industries Ltd.
We are the agent for Bostik India Private Ltd for Industrial Adhesives
Surovi Agro signs MOU with Greenply:
Surovi Agro Industries Ltd, a concern of Surovi Group, with pride of demeanor has recently signed MOU with “Greenply Industries Ltd” for introducing plywood, laminates, decorative veneers in Bangladesh Market.
Greenply Industries Ltd. is the largest interior infrastructure company in India with 5 modern factories in Nagaland, West Bengal, Rajasthan, Gujrat, Uttarkhand. Its listed products are being exported to 25 countries.
With continuing fortitude, SAIL will pursue any horizon and establish itself as an equally strong limb of Surovi Group as compared to the rest of the concerns of Surovi Group.
Surovi Agro Industries Ltd (SAIL):
Surovi Agro Industries Ltd (SAIL) is the investment & business development limb of Surovi Group in Agriculture Sector. It has sprinkled investments in Agro Warehouse Facility. In addition to that, it is actively exploring and venturing the Agro Chemical market in Bangladesh with acute keenness and persisting confidence.
Crude Degummed Soybean Oil
Desi Chick Pea
Supreme Seed introduces Hybrid Cotton
Supreme Seed Company Ltd, a concern of Surovi Group, for the first time in Bangladesh History Launched Hybrid Cotton Seed in the Local Market. Supreme Seed was one of the pioneers in introducing Hybrid Paddy Seed in Bangladesh and have been intrumental in promoting Hybrid technology in Bangladesh.
Hybrid Cotton Variety is branded as Rupali and will increase yield by 30% against local Varieties. And on top of that Cotton to Seed Ratio is 14.28% higher than the existing varieties.
The variety is being imported from China after going through vigorous field testing for 2 years
Greenply respects your privacy and recognises the need to protect the personally identifiable information (any information by which you can be identified, such as name, address, and telephone number) you share with us. We would like to assure you that we follow appropriate standards when it comes to protecting your privacy on our website.
In general, you can visit the Greenply website without telling us who you are or revealing any personal information about yourself. We track the Internet address of the domains from which people visit us and analyse this data for trends and statistics, but the individual user remains anonymous.
There are times when we may collect personal information from you such as name, physical address or telephone number. It is our intent to inform you before we do that and to tell you what we intend to do with the information. Generally, you will have the option not to provide the information, and in the future you will be able to “opt out” of certain uses of the information. If you choose not to provide the information we request, you can still visit the Greenply website, but you may be unable to access certain options, offers and services.
Greenply will not sell, trade or disclose to third parties any information derived from the registration for, or use of, any online service (including names and addresses) without the consent of the user or customer (except as required by subpoena, search warrant, or other legal process or in the case of imminent physical harm to the user or others). Greenply will allow suppliers to access the information for purposes of confirming your registration and providing you with benefits you are entitled to.
Greenply will take appropriate steps to protect the information you share with us. We have implemented technology and security features and strict policy guidelines to safeguard the privacy of your personally identifiable information from
Greenply Industries Ltd.
Unit: Pantnagar, Uttarakhand
“We are committed to implement our best and continuous efforts so as not to trade and source wood from the following categories:
Illegally harvested wood;
Wood harvested in violation of traditional and civil rights;
Wood harvested in forests where high conservation values are threatened by management activities
Wood harvested in forests being converted to plantations or non- forest use;
Wood from forests in which genetically modified tress are planted
At Greenply, we value PEOPLE.
Ours is a performance driven environment. We respect good performance and strongly believe in rewarding
To support this faith, we have an effective Annual Performance Appraisal System which allows for fair and objective assessment of performance against set Key Result Areas.
The underlying objective is to differentiate between “DRIVERS & PASSENGERS”.
Training & Development is a key focus area; Encouraging initiatives are always underway.
We have healthy & transparent HR practices, strengthen with an open environment.
Employee well being and welfare are areas which are sincerely addressed.
We have various platforms which provide opportunities for people to give expressions to their competencies and capabilities. Thus, opening clear avenues for career progression for those ‘who have it in them’.
A fun to place to work in, the HR team is working hard towards achieving a state of employee delight.
Be it construction, interior design or furnishing, plywood is an integral part of a modern home, office or retail outlet.
Ideally suited for:
False ceilings and other exterior and semi-exterior applications.
Take your pick from Greenply plywood & block board, Green Club, Green Fire Retardant, Green Flush Door, Green Flexiply and Ecotec plywood & block board, and many more
Decorative laminates are durable and elegant surface finishes for plywood and board based furniture and interiors. A laminate is basically layers of kraft paper and a layer of design paper which is treated and fused.
If plywood provides form to furniture, then laminates add life and elegance. Available in 1.00mm thickness, Greenply has the widest range of innovative and elegant lifestyle designs in an exclusive array of textures. Greenply pioneered brining international laminate trends to India and can be found in over 25 countries worldwide.
laminate brands include
Green Flexilam, Green Fire Retardant Laminate, Dekodur, Green Edge Blends, Green Chalk & Marker Grade, Green Sturdo, Green Switchboard Panel and Greenlam.
Ideally suited for:
Natural wood veneers are very thin layers of treated timber which add a natural wooden look to the surface of furniture, cabinets and interiors.
Natural wood veneers offer the warmth and beauty of the timber for commercial or domestic applications. Over 200 species of veneers are available from Greenply Industries Ltd., outsourced from across continents.
Ideally suited for:
Furniture of all kinds
Paneling of all kinds including paneling for railway coaches, buses and ships
Our leading brands include Green Deco wood and Green Spectrum Wood.
Types of Greenply
Greenply MR Grade plywood is basically moisture interior grade plywood meant for interior work like paneling interior partitions and furnishing. It is manufactured using only smooth selscted and uniform veneers bonded with melamine urea formaldehyde (MUF synthetic resin.)
Greenply WBP Grade Plywood is a preservative treated water proof plywood, manufactured from selected hardwood veneer and the superior bonding strength of WBP type phenol formaldehyde synthetic resin adhesive adds extra durability to the product.
*Greenply MR Grade is a new concept in commercial plywood.
*It is bonded with high quality synthetic MUF resin which makes it moisture/water resistant.
*It is superior quality commercial plywood suitable for all interior application where bith durability and economy are important..
* Resistant to boiling water, moisture, dry heat, termite, insects and pests.
* Remains unaffected inspite of changing weather conditions.
* Ideal for applications in both exterior and semi-exterior usage
- Raw Material
(a) Face and Back Veneers : Species – Dipterocarpus (Gurjan) SP Grade BB/CC
Smooth face, free from open defect with uniform colour and thickness
(b) Core Veneers : Species-Eucalyptus & poplar free from defects and
. : Phenol Formaldehyde Resin adhesive for WBP
grade urea Formaldehyde Resin adhesive for MR
- Thickness Tolerance
Less then 6mm : 10%
6mm and above : 05%
4. Limits to manufacturing : No defective bonds overlaps and gaps Defects
5. Moisture Contents : 5% to 15%
6. Finishing : Both side sanding with smooth finishing
7. Length & Width : NO variation
8. Squareness : Diagonals variation will be within the limit of
- Glue Adhesion
MR Grade : Excellent water resistance after soaking in water
At 65c 2c for three hours and conditioning & then
Repeat 2 more cycle
WBP Grade : Excellent water resistance after boiling in water
For 8 hours and conditioning & then repeat 2
- Static Bending Strength
Modulus of Elasticity
i) Along the grain : 4690 N/mm to 5900 N/mm
ii) Across the grain : 2150 N/mm to 3240 N/mm
Modulus of Rupture
i) Along the grain : 30.5 N/mm to 34.3 N/mm
ii) Across the grain : 15.5 N/mm to 19.4 N/mm
Modulus of Elasticity
i) Along the grain : 6215 N/mm to 7532 N/mm
ii) Across the grain : 2930 N/mm to 4140 N/mm
Modulus of Rupture
i) Along the grain : 41.4 N/mm to 47.2 N/mm
ii) Across the grain : 22.3 N/mm to 28.2 N/mm
It is an innovation from the house of Greenply and is a unique component for furniture
And joinery manufactures for its super flexibility and high bending quality. Green Flexiply can be molded into any shape and is ideal for curvy,rounded furniture. Hence making the task of carpenters much easier and quicker. Green Flexiply is made of Gurjan species, exclusively with phenolic resin, which makes it conditioned to undergo any sort of rigorous climatic changes such as alternate wetting and drying. It is available both in cross grain and long grain in the thickness of 1.5mm, 4mm, 6mm, 8mm, 12mm, & 18mm.
1. Thickness : 4mm, 6mm, 8mm, 12mm, & 18mm.
2. Composition : Dipterocarpus species, hot pressed with thermosetting
WBP grade adhesive
3. Density : 0.75gm/cc
4. Bending Radius : 360 at minimum for
4mm : 10cm diameter
8mm : 12cm diameter
12mm : 30cm diameter
18mm : 40mm diameter
5. Elasticity : Cross grain 200N/mm2 ; Long grain 6300N/mm2
6. Uses : This can be easily used where bowed or curved shapes are
required with extreme high bending properties
7. Advantages :
* Allows cold forming to the smallest radius requirement
* No need for heat forming or water treatment
* Self supporting structure eliminates the need for
structural skeletons or special support
- Unique design models, rounded structures and complex Multi-radii shapes that were virtually impossible to Create with traditional materials, can be quickly and
- It is less expensive then per-made wood forms
- Significant savings of time, less labour intensive and
More cost effective then any other method of plywood Shaping.
Chart of Greenply
For the above chart it is shown that 10% people are know Greenply is wood, 50% people are know it is plywood & 40% people it is plyboard. Greenply used every here because it is water proof plywood. Is the leader in plywood and laminate industry in India.
Compare of the price
higher than the local price.very high. Greenply price is 100tk Suparply is 60tk & Partex price is 65tk. Greenply price is very high.
Use of Greenply
Only for 30% eople are used Greenply, about 70% people are not used the Greenply because its price is very high and there are many people are not know the Greenply.
Quality of Greenply
Green ply quality is good, it is water proof plywood. 70% people are said its quality is very good, 15% peoples comment it is bad and 15% peoples are said no comments.
Greenply products are superior to other products because of the species of the timber used.
|1.||Timber||Only Gurjan /Hardwood||Semi hardwood / softwood / low density hardwood|
|2.||Portion of veneer used||Only heartwood used||May use sap also|
|3.||Veneer density||785 kgs/m3||Very less density|
|4.||Balanced construction||Always||Not always|
|5.||Density of plywood||810 kgs/m3||Below 650 kgs/m3|
|6.||Adhesive||Unextended BWP type conforming to IS:848-1974||Generally extenders used|
|7.||Tensile strength||More than IS:710-1976||Rarely|
|8.||Bonding||Lifetime warranty||May delaminate with times|
|9.||Wokability||Extremely carpenter friendly||Not always|
|10.||Serviceablity||Lifelong peace of mind||Limited period|
|Plywood Requirement for Standard Master Bedroom|
|Furniture||Thickness||Length||Width||Qty||Total Sq Ft.||Rate (Taka)||Value(Taka)|
|(7′ x 6′)||7||4||2||56||44||2464|
|Double Bed||12 mm||7||3||2||42||30||1260|
|10′ Long||06 mm||7||4||6||168||19.5||3276|
|Side Table||19 mm||7||3||1||21||44||924|
|TV Unit & Dressing table||19 mm||7||3||6||126||44||5544|
|Total Cost of Plywood|
|Say Greenply cost would be|
|Extra Money paid|
|Total Cost of Interior approx|
|1. 8 % is insurance money for life time guarantee|
|2. If assume, your furniture get damaged in 3 to 4|
|years because of various reasons, you have to pay|
|another 50000 ( after considering price increase per year ),|
|then you are in LOSS.|
|3. What you DON’T CONSIDERS are|
|a) Your valuable TIME.|
|b) Your IRRITATION regarding DAMAGE furniture.|
|c) Irritation in HOME|
|d) HEADACHE in replacing the same and etc.|
Further Cost Reduction
- Experimentally it has been established that a 09 mm thick plywood of Greenply has technical properties more than that of 12 mm plywood.
- 16 mm Instead of 18 mm
- 09 mm Instead of 12 mm
Calculate timber requirement in 18 mm 8’x4’ plywood:
- 96 inch x 48 inch x ¾ inch/ 12x12x12 (cft)
- = 2 Cubic Feet.
- Rate of timber Say 1050 per CFT
- Production loss 20%*
– Logs are not in uniform thickness and length
– They may not be straight always
– They may have knots in it
– Can not be cut in eight ft length always.
– May have cracks and be hollow too.
- Compression loss 10%*
Add 30% loss on cost i.e. 1050+30%=1365 PER CFT
– Cost of timber 2CFT x 1365 = 2730
The cost of the timber is greater than the plywood which is being sold claiming 100% Gurjan
- There are many plywood company in our country but our local ply is not water proof
- Plywood condition of Bangladesh is not satisfactory
- Lack of government initiative.
- Greenply price is not low it higher than the local products.
- The management is not concerned about the cost effectiveness.where as the other player in the market are cost effective and they are gaining more profit
- Greenply 100% water proof ply
- Greenply made by gurjan wood
- Greenply available in Bangladesh market
- Both side sanding with smooth finishing
- It retards the amount of burning and thus decreases the heat released by the surrounding predicts.
- The high density of the raw material in Green Defender plywood slows down the ignitability and flame spread.
- Most of the people of Bangladesh do not know the Greenply
- Greenply price higher then the local product.
- Greenply made by only for Gurjon.
Quality of Greenply is very good. It is 100% water proof ply. Plywood use apartment interior kitchen cabinet, etc. greenply use in this position. Only for Greenply use shattering . Green Flexiply is less expensive than per-made wood forms.
Significant savings of time, less labour intensive and more cost effective than any other
Method of plywood shaping.
- the other cheaper water proof ply are available in market.
- Contractor does not use Greenply because they do not get benefit.
- Greenply price is very high.
- A lot of advertisement will be published.
- The quality of Greenply is understood with contractors
- The quality of Greenply is informed to engineer.
- It should be encouraged to the dealer the best sale of Greenply.
- Company should organized about the quality of Greenply.
Fair Deal is the only importer of the Greenply. Fair Deal is the part of
Surovi Agro Industries Limited. The future of Greenply in Bangladesh is bright because
It is water proof ply. The ply is not dislocated for this it can bring a lot of wait.
So it is use every where in apartment. According to me the price of Greenply should be low price so that it is use in where in Bangladesh, as a result the ply will sale more and the company will earn more profit the future market of Greenply is bright.
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