General objective of this article is to explain some important keys to Customer Engagement. Customer engagement could be the engagement of customers with one another, with a company or even a brand. The initiative for engagement is usually either consumer- or company-led plus the medium of engagement is usually on or offline. Customer engagement marketing places conversions in a longer term, more strategic context and it is premised on the understanding that a simple give attention to maximising conversions can certainly, in some situations, decrease the chances of repeat conversions. Here briefly focus four keys to Customer Engagement: Keep in touch on a regular basis, Ask your customers how you can serve them better, Cash never hurts and Welcome complaints. Use these a number of simple strategies and you’ll increase your buyer engagement, loyalty, preservation, referrals, and income.