Being one of the leaders in their respective business arena, Rahimafrooz Ltd. (RAL) is not invincible to the basic problem of ‘Employee Turnover’. RAL is one of those few companies who have a full fledged HR department to handle issues like employee satisfaction, HR training & development, motivation etc. Even after that they have not been able to fully alleviate the problem arose from employee turnover.
According to the analysis, it was found that approximately two-thirds of the employees of RAL, who left the organization during the period, had been employed for a period of 12 months or less. Largest percentage (67.57%) of respondents left due to job related reasons, followed by 27.03% who showed personal reasons namely family, health, further studies reason etc. The job related reasons included: dissatisfaction with retail, dissatisfaction with salary, better employment non-retail, no career growth and scheduling problems.
A gender based analysis revealed that, males are more prone to leaving a job than that of the females. Roughly 74% of the males left the organization whereas the number of females was 26.0%. This reflects the overall gender imbalance evidenced in organization.
The overall analysis has revealed that, RAL, even after being the market leader is having hard time to retain their desired employees for a longer period of time or for a period by which the organization will be heavily benefited by their experienced decisions and performance. Nonetheless, RAL is trying hard to find out the reason so that in near future they can deal with this intricate problem more easily.
Background of the Study :
Employee turnover is a part of normal business activity; employees come and go as their life situations change. Employers realize this and, indeed, firms typically have entire departments devoted to the management of human resources in order to make the transition as painless as possible for both management and employee and to minimize the associated hiring and training costs.
Some causes of employee turnover are job-related factors that are somewhat within the direct control of the employer. Examples of such factors would be dissatisfaction with working conditions, supervising conflicts, scheduling conflicts or salary discrepancies.
In contrast, non job-related causes of employee turnover are generally out of the employer’s control. Non job-related causes of employee turnover are those things in the employee’s personal life that impact their performance in the workplace. Examples of these would be relocation, family problems and chemical abuse. Although these causes are not directly within the employer’s control, some organizations have sponsored responsive programs for the non job-related category such as employee assistance programs and stress management training that better prepared employees to deal with personal issues that impact their work performance.
1.2 Statement of the Problem
This research examined the causes of employee turnover in Rahimafrooz Ltd. The study utilized data extracted from current employees by questionnaires and data of exit interviews conducted on exiting employees of the Company, which included the individual reasons given for leaving the organization.
Objectives of the Study :
Problematic employee turnover rates have continued to plague this company. From a very practical standpoint, minimizing the turnover of skilled employees is crucial in reducing the escalating costs associated with replacing the exiting employees.
The objectives for this study were to:
1. Identify the type of employees who terminate employment.
2. Identify the causes of employee turnover in RAL.
3. Identify possible opportunities for the employer to decrease future employee turnover within the organization.
Limitations of the Study :
The participants in the study were limited to the 35 employees who completed an exit interview during the period of October 1, 2007 through September 30, 2008.
Other participants in the study were limited to the 15 employees who have been interviewed during the period of December 12, 2008 through December 15, 2008.
The findings of this study are limited only to this particular organization and do not allow generalizations to the larger population or to the industry as a whole.
Literature Review :
Employee turnover has become an important area of research from both a theoretical and practical standpoint. It is important from a theoretical perspective, in understanding how the underlying causes of turnover can provide insights into how to control the phenomenon. However, from a practical standpoint, learning how to minimize the turnover of skilled employees is crucial in reducing employee replacement costs (Keaveney, 1992). Also, decreasing employee turnover keeps knowledgeable and experienced employees working in the organization. A large portion of the employee turnover problems that we have seen in the recent past can be directly linked to the fact that jobs were plentiful and employees were scarce, considering overall unemployment was at or near a 30-year low. In this chapter the researcher reviewed a variety of published literature dealing with employee turnover in general and some more specific to employee turnover in the retail industry.
Employee turnover has been one of the most studied subjects in organizational behavior literature (Schwab, 1991), yet continues to elude any concrete conclusions. To better understand the implications of turnover, one must understand how turnover is defined.
Price (1977) defines turnover “as the degree of individual movement across the membership boundary of a social system” (p. 4). This definition includes accession and the hiring of new employees. Macy & Mirvis (1976) succinctly state that turnover is “any departure beyond organizational boundaries” (p. 224).
Although the literature is filled with many other definitions, Mobley’s (1982) definition most accurately reflects the conceptual position of this thesis. Mobley states that turnover is “the cessation of membership in an organization by an individual who received monetary compensation from the organization” (p.10). Given corporate America’s increased use of temporary workers, this definition insures that those who may have been contracted for a temporary period, often through an outside agency, will not be considered. Also excluded from consideration are those who transfer within the organization. A final salient feature is Mobley’s inclusion of all forms of cessation from the organization.
The employee turnover rate is usually calculated by dividing the number of employees separated from the company they were working for by the base number of jobs during the period. Employees who transfer to other positions within the same organization are not considered in the calculation, as well as those who retired, had their job phased-out or were terminated due to downsizing.
Turnover rates for employees can be measured and compared over time and across companies using what is commonly referred to as the employee turnover index.
The index is calculated as follows:
TTR = [S/N] x 100
TTR = total turnover rate
S = number of employees separated in the period
N = average number of employees in the unit in the period
Some companies add in the number of new positions added during the year to get a more accurate turnover figure. Employee turnover that results in vacancies caused by internal promotions are not included in most turnover statistics.
Types of Turnover :
There are a few generally accepted models of employee turnover. The first model suggests that turnover is either voluntary or involuntary. Suggesting that an employee has chosen to leave the organization (voluntary) or they have been forced to leave (involuntary). However, Jackofsky (1984) explains that modeling turnover in this manner can vary significantly from an employee viewpoint to that of the employer. Below average performers may be forced out of an organization with threats of firing or with unattractive hours or assignments, yet if the employee initiates the terminations they are recorded as voluntary. These types of employee initiated resignations are not truly a function of the employees desire to leave and, therefore, should be treated separately (Jackofsky, 1984). In addition to the voluntary/involuntary model there is a second model that has been generally described as job-related, non-job-related, and lack of fit within the organization (Ulschak & Snowantle 1992).
Job-related turnover includes employees who left the organization due to reasons that were somewhat within the control of the employer. Such factors would include dissatisfaction with working conditions, supervising conflicts or salary discrepancies. Non-job related turnover occurs when an employee leaves the organization due to things in the employee’s personal life that impact their performance in the workplace. Examples of these would be relocation, family problems, marital issues, emotional instability or mental health, addictions, and chemical abuse. The third type of turnover is due to the employee’s lack of fit within the organization. Examples of this type of turnover would include employees who were so uncomfortable in the work environment that they could not continue the employment. The discomfort may be due to many reasons. Possibly they are not fully qualified and they are having difficulty fulfilling the position, or perhaps the employee is qualified but does not work best in the work environment he or she is being placed in. These are just a few examples of an employee’s lack of fit within the organization.
Factors Leading to Turnover :
Controlling employee turnover can constitute a complex and challenging task for both the workplace and administrators. Managers may have difficulty understanding and or accepting employee turnover within their organization, due to a myopic perspective of the situation. However, identifying the underlying causes, quantifying the problem, and identifying possible solutions to high employee turnover can prove to be valuable information for managers who wish to make a difference (Mobley, 1982).
Numerous researchers have tried to identify the various contributing factors to employee turnover in the workplace in addition to the causes of turnover and dissatisfaction. Traditional theories have focused on how employees make their decision to leave the workplace. Within these studies, several of the following factors have continued to surface in relation to turnover, showing that there are leading underlying factors that exist in causing the actual act of turnover.
Intent to Leave: Intent to leave is one’s behavioral attitude to withdraw from the organization, while turnover is considered the actual separation from the organization. Intent to leave has replaced job satisfaction and organizational commitment as the strongest predictor of turnover in the studies that have actually examined turnover (Keaveney, 1992). Intent to leave is based upon an attitudinal variable and is most typically found in job-related turnover (Cotton and Tuttle, 1986).
Job Satisfaction. Job satisfaction can be explained as the positive emotional state resulting from appraisal of one’s job or experience. Developing more slowly over time than satisfaction and being more extensive, organizational commitment is one’s identification with and loyalty to an organization (Mowday, Steers, & Porter, 1979). The vast majority of evidence supports the claim that job satisfaction leads to organizational commitment (Brown & Peterson, 1993; Williams & Hazer, 1986).
Job Dissatisfaction. Job dissatisfaction has been found to be a common occurrence with several levels of severity. A direct positive correlation was found in the employee’s level of dissatisfaction and the chance that the employee would leave the organization.
For managerial trainees in a large merchandising firm, Porter, Crampton and Smith (1976) found that organizational commitment diminished prior to the individual’s actually leaving the organization. Also, the level of job dissatisfaction did decrease when employers attempted to accommodate all reasonable requests for improving the work situations.
Role Stressors: Staw (1980) identified three role stressors, which contribute to employee turnover. These three role stressors are role ambiguity, role conflict, and role overload. Almost the opposite of lack of responsibility, role stress is a result of work environment perceptions and thus, influences affective responses such as organizational commitment. Role ambiguity results when an employee is uncertain how to perform the job. This could occur when there are undefined management positions within an organization. Role conflict is experienced when an employee receives two or more sets of expectations or demands that are incompatible and cannot be simultaneously satisfied (Churchill, Ford, & Walker 1976).
The first two, role ambiguity and role conflict are stressors that are experienced within the organizational framework itself. Unlike the first two, role overload is when extra organizational variables are added into the context of the workplace. An example of this could be work-family conflict, where the pressures of the two roles conflict and one or both areas are in need of consideration. Work-Family conflict is likely to directly affect intent to leave, and the more work-family conflict an employee experiences, the greater the employee’s intentions to leave the organization.
The company will be less likely to pressure the employee or manager into a conflicting situation that could contribute to the work-family conflict, knowing that increased levels of role conflict will negatively effect commitment to the organization. This is something that must be considered when promoting an employee considering that in many retail organizations promotions are often contingent upon geographic relocation (Brown & Peterson, 1993).
Poor Employee Training and/or Orientation: Training is a method used to increase job related employee knowledge. Employees beginning a new job need to be introduced to the job, its duties, and the expectations that will be placed upon them. This training should be only the beginning process to mold the employee into the corporate culture and ideals. “It has been estimated that in the United States organizations spend approximately $30 billion per year on formal employee training programs. In addition, the sum of approximately $180 billion a year is spent on informal training and coaching” (Warshauer, 1988). Warshauer also identified eight critical elements in successful training sessions. These items include program content, training methods, employee input, and an assurance that the training meets organizational needs.
Lack of Advancement: When employees perceive no growth areas/future or desire to advance within the system, they have no reason to remain in the current work situation. If growth is desired but leaving the current employer is required, it will result eventually in the employee’s departure.
Income: It is not uncommon for people to leave one position for a higher paying position, sometimes within the same company. It is hard to keep employees when paying significantly less than others are offering, which has been common in the retail setting.
However in past studies income has been consistently, related negatively to turnover (Cotton and Tuttle, 1986).
Lack of Respect: Certain businesses have been criticized for not giving employees the respect that they feel they deserve. Employees expect to be treated with dignity and respect at all levels of the job.
Employees can be the deciding factor in an organization’s success. For this reason, employers should treat employees with respect and in the same manner in which they would like to be treated. If management does not realize that employees are its most important assets, it will continue to have substantial turnover, mediocre productivity and inadequate customer relations. In the book The One Minute Manager, the authors mention that people are not pigeons, they think for themselves, and do not want to be manipulated by others (Blanchard & Johnson, 1982).
Lack of Responsibility: It has been stated, “…responsibility is the single greatest motivator in business” (Weinstein, 1992, p.92). In some instances individuals perceive that they are ready to make the decisions yet, management may never give them the chance. Responsibility is a major factor that can provide a lasting change of attitude (Herzberg, 1966). Therefore, empowering the employee could be a critical investment in a company’s future.
Opportunity to Move: The long hours and lower pay scales typically found at the entry-level management position have contributed to the conflicts of a work/life balance.
Also, understanding the implications of promotions within retail that are often contingent upon geographic relocation, has led many firms to recognize that it is better to keep valued employees happy and in a stable, albeit slower, career track that doesn’t have as great a risk of disrupting the employee or their family’s well-being with a move.
Entry-level managers also have faced the potential dilemma of receiving assignments and possibly, not having the personnel to complete the assignment. Therefore, retailers and employees need to recognize and weigh the possible outcomes with the opportunity to move.
Costs of Turnover:
In any successful business, owners and managers must control expenses to increase profits. Understanding the importance of how employee turnover relates to the expense and implications on a business is essential in all business, not excluding retail. Managing turnover can also be a cost-effective way for retail management to show their commitment to the organization (Gardner, 1986). Strategies for effectively managing turnover necessitate both prediction and the previous explanations of how turnover works.
Turnover and Productivity
There are few empirical studies regarding the relationship of turnover to the performance of the work unit. However, several researchers have speculated about negative and positive effects to the organization and/or attempted to quantify costs. Therefore, a brief review of these studies and findings is warranted.
Positive Consequences of Turnover :
Although retail turnover is generally considered by industry experts to be too high most retail managers agree that not all turnover is bad. Some situations occur where an employee is not well suited to the organization and it is better for the individual and the company for that person to leave. Dalton and Todor (1979), responding to researchers’ continued emphasis on the negative aspects of turnover, took a unique and positive look at turnover. They commented, “from an organizational standpoint, turnover costs may be misrepresented because of a failure to account for the benefits as well as the costs of turnover” (p. 231). The possible benefits of turnover depend on the job, the extent to which it demands physical or psychological abilities and on who actually leaves (Staw, 1980). Staw comments that “turnover rates do not, as a statistic, provide such information” (1980, p. 261).
Summarizing the popularly accepted positive consequences of turnover, and drawing attention to how these possible consequences are dependent upon numerous variables, Staw (1980) states:
Turnover can increase organizational performance, but this effect depends on the role performance curve and contingency of the organization’s reward system. Turnover may also reduce conflict in the organization, but this result depends on the ideological nature of the organization and whether core beliefs or values are involved in the conflict… turnover may lead to organizational innovation and adaptation, but this result may, in turn, be moderated by the hierarchical level at which turnover occurs and whether inside or outside succession is followed.
Some who study hiring and retention recommend figuring out which employees you want to keep and aiming your retention efforts at them specifically. David Foote, a research and management consultant, calculates that companies will find 5-10% of their work force include top achievers who should be retained, and about 25 – 40% are steady performers, worth retaining up to a point.
Turnover may have several positive consequences, yet high turnover rates in retail remain a reality. Finding the solution to this issue is crucial to retail survival.
Reducing Employee Turnover
A booming economy has several prosperous benefits, yet attracting and keeping competent loyal employees isn’t one of them. Despite the overall prosperity of the economy, it is getting harder and harder to find qualified employees to fill positions (Gardner, 1986). When the economy is strong and jobs are plentiful, it makes hiring the right people imperative.
Hiring qualified people who will stay is well worth the time and effort when the negative implications of a single bad hire are analyzed. During the labor squeeze, several suggestions have been offered to help find and retain key employees. These suggestions included: keeping a file of possible hiring candidates, offering higher wages, internet advertising, implementing a probationary period in which new employees would be rated, awarding a bonus to those employees who successfully refer someone (must stay for a certain period of time), and extending the employee training period. Job banks are another way of staying on top of the turnover issue.
Companies should be constantly recruiting and not waiting until there is a vacancy, keeping a file of possible candidates, even if there are no job openings. When there is an opening, there will be a list of contenders. Finding the right candidates for a specific job could include “rounding up” current employees who have been successful and testing them. A test such as the MBTI (Myers Briggs Type Indicator) may reveal personality traits common to strong performers within the organization.
Types of Turnover in Relation to Reducing Employee Turnover
Three types of employee turnover were highlighted earlier in the chapter. They were described as job-related, non job-related, and lack of fit within the organization. Within each of these turnover types corrective strategies can be put in place in order to combat against turnover.
Job-related turnover includes employees who left the organization due to reasons that were somewhat within the control of the employer. Such factors would include dissatisfaction with working conditions, supervising conflicts or salary discrepancies. Corrective steps taken by some employers to decrease this type of employee turnover include training programs for supervisors, clarification of the employee’s purpose or role and identifying scheduling solutions.
Non-job related turnover occurs when an employee leaves the organization due to things in the employee’s personal life that impact their performance in the workplace. Examples of these would be relocation, family problems and chemical abuse. Some employers have responsive programs to address the problems in this category, including employee assistance programs and stress management training.
The third type of turnover is due to the employee’s lack of fit within the organization. Examples of this type of turnover would include employees who were so uncomfortable in the work environment that they could not continue the employment. Attempts have been made to address this area of potential problems. The preferred method would be to take a proactive stance by testing the potential employee. This would require pre-employment testing along with the interview process. An example of this approach would be to develop a behavioral profile of the candidate using a standardized test instrument and compare that against the demands of the work situation as a whole (Ulschak & Snowantle 1992). Based upon empirical evidence at the Quaker Chemical Corporation, employees who rated high on subjective criteria, including likeability, sense of humor and ability to adapt as a team player, were five times as likely to be successful as those whose score was not as high (Gardner, 1986).
The other way to address poor fit turnover problems would be to implement strategies that were designed to improve the probability of a good fit. For example, organizations have attempted to build employee commitment through solid orientation programs, training employees for success on the job and conducting exit interviews to find areas in need of improvement. If a company is truly affected by turnover and its associated negative aspects, they need to be more realistic about who they are hiring.
Sample groups of workers should be examined to determine skills and interpersonal traits necessary for success in the organization or position.
Training interviews: Many interviews use cued questions from the application that are targeted to look for specific behaviors. This type of interview gives situational validity to the applicant with questions such as “ Tell me about a time you were treated unfairly, and what you did. ” This allows the interviewer to interpret the responses in terms of probable job performance and tenure. The possible downside of this situational interview could include invalid interpretation by the interviewer. However, with proper training, consistent interpretations are possible.
Personality Screening: Another proven option that is available to measure the match between requirements of retail and the personality of the applicants. These tests will screen the following.
. • Willingness to accommodate others – to be of service
. • Acceptance of diversity in other people
. • Emotional resilience to cope with disappointments, feelings of rejection and the occasional inconsiderate customer
. • Optimistic self-confidence
. • Concept of success based on one’s own ability and effort
. • Application of energy, dedication to the importance and gratification of success at one’s job
Personality measures have been found to be a close second to the scored application in strength of predicting retention. Other screening measures that can be used include reliability screening and learning ability measures which screen out some applicants who would have difficulty learning necessary material.
Nurturance Training: A significant portion, perhaps 25%, of avoidable turnover is caused by the new hires feeling uncomfortable, unwanted, and unsure of their abilities in the first few weeks on the job. Supervisors who are trained to respond appropriately to new hires in this position have been very effective in reducing turnover. Keeping store managers focused on the importance of reducing turnover is essential to improving retention. Installing systems that measure turnover monthly would be effective in assuring that new hires are nurtured. Companies that hire individuals with a screening process will consequently experience a lower rate of incidents such as frequent job dismissals, legal costs, and negative publicity.
Financial Results: Goals need to be set by the company concerning a systematic retention improvement program, which runs along a certain timeline. A system should be in place to measure the relationship between employee turnover in a given timeframe and how it affects profits. Avoidable turnover, which excludes unpredicted or uncontrollable reasons, (family reasons, illness, etc. at 25% annually for non-exempt employees) can realistically be reduced by a third.
History of Rahim Afrooz Limited :
The Rahimafrooz journey dates back to the early fifties when Late Mr. Abdur Rahim founded a small trading company and paved the way for making of one of today’s leading Bangladeshi business conglomerates. Over the decades, Rahimafrooz has grown in size, scale, and diversity. The group today has seven Operating companies (SBUs), three other business ventures, and a non-profit social enterprise. As of 2008, the group currently employs more than two thousand people directly and a further twenty thousand indirectly as supplier, contractors, dealers and retailers.
Table 1: History of RBL
1954 Incorporated as a trading company
1959 Entered into collaboration agreement with LUCAS, UK for setting up manufacturing and
distribution system of Lead-Acid automotive batteries at Dhaka
1960 Established battery factory at Nakhalpara
1978 Appointed as exclusive distributor of Dunlop tyres and launched Dunlop tyres in the market
1980 Completed acquisition of Lucas Services (BD) Ltd. and renamed it as Rahimafrooz Batteries
1982 Introduced “dry charged” plastic case battery
1984 Established exclusive nationwide distributorship for automotive aftermarket
1985 Extended manufacturing capacity and semi-automated production
1986 Started assembling and marketing industrial batteries
1990 Established independent Lead-Oxide plant
1991 Completed acquisition of plant and technology for industrial battery manufacturing from
1992 Entered into manufacturing collaboration agreement with Chloride group, UK
Make it’s first export of battery to Singapore
1993 Introduced Instant Power System (IPS) for power back-up
1994 Completed acquisition of Yuasa Battery (Bangladesh) Ltd
1994 Extended technical and general assistance to set up Pakistan Accumulators Ltd. Haripur, NWFP
Pakistan Extended export market to Middle East, Nepal, Bhutan, Sri Lanka, Myanmar and Pakistan. 1996 Established Excel Retreads, a cold-cure tyre retreading plant, as a franchisee of Elgi Retreads, India. 1997 Undertook a management and organizational re-structuring to reorganize Group business
operations into strategic business units (SBUs) 1997 Introduced Rectifier and Power Back-up Application. 1997 Attained ISO 9002 certification for battery manufacturing. 1999 Introduced PCM range economy battery for commercial vehicle segment 2000 Started exporting to Kuwait & Lebanon, Georgia and CIS Countries
Hold First India Distributor’s Convention. 2000 Opened India Business Office in Ahmedabad Launched new brand of automotive battery-VOLTA, which is a Valve Regulated Lead Acid
battery 2000 Introduced own brand RZ tyre and launched in the local market. 2000 Received business Award as “Enterprise of the Year”.
Export to UAE.
Opening of Nepal Business Office in Katmandu. 2001 Established the first grocery retail chain superstore called Agora 2001 Launched energy service company, Rahimafrooz Energy Services Limited (RESL), for
promoting distributed power. 2001 Launched 2nd Outlet of Agora at Gulshan 2002 Launched Rahimafrooz CNG Limited to facilitate CNG station installation and services.
Attained ISO 14001 certification for Environment Management System.
2004 Launched MetroNet Bangladesh Ltd, a fully digital fiber optic based metropolitan data communication network, as a joint venture with Flora Telecom. Launched new automobile battery Spark for taxi-cab
2004 Launched 3rd Outlet of Agora at Moghbazar 2005 Launched Volta Maintenance Free battery Launched Castrol lubricate 2005 Launched a non profit organization” Rural Services Foundation” for rural development 2006
2007 GE Lighting Launched
Nature of business:
Mainly rahimafrooz’s main business is battery manufacturing. Though it is no diversified its range of business to several products and services, still its main profit earns from the battery business.
No Rahimafrooz is exporting batteries after meeting the local market demand. It exports the battery to India, Singapore, Afghanistan, Nepal, Bhutan, srilanka, Africa, Nigeria and several other counties, thus generating huge foreign currency for the county.
If we take a glance of the business of profile , we can categories its business as battery manufacturer, recent years its star serving the nation by opening the concept of superstore , CNG conversion center and so on.
To be one of the top two storage power companies in SAARC by the year 2010
To be come one billion dollar company in terms of revenue generation
Overall objective of company:
To be a trusted organization through operational Excellency, maintain honesty and integrity in all our dealings.
a) To achieve sales revenue of Tk 1200 million based on unit price of taka 4200 (N50 battery) per piece (distributor price) for the first year and to raise it up to 2000 million by the subsequent year.
b) To earn a net profit of Tk 180 million for the first year and Tk 320 million in the subsequent year.
Opportunity and issues analysis:
There are some attractive opportunities and threats also. If Rahimafrooz can utilize the opportunities properly then the threats of the products will be minimized and market share and as well as customer loyalty will be increased in line with the corporate strategy of the parent company.
SWOT analysis of Rahimafrooz batteries Limited is mentioned below.
Rahimafrooz has 60 years experiences in lead-acid battery manufacturing and exceptional
Experienced and efficient human resources to develop the new product without the consultancy
of external experts.
Modernized production line in new factory where production capacity will be surplus after
completing the full project of line extension.
Control on raw material availability and pricing.
Strong financial strength to launch any project and has a very good images among the financial
institutions to get supports also.
Product quality will be much better than any existing product in the sector.
Strong sales and distribution channel in all over the country and existing export markets.
Has a strong brand image in local and specific export markets (like in middle east, India, Nepal,
1. Yet to get OHSAS certification which is very helpful to enter in to CIS market.
Lower margin for initial market penetration.
Product from third world country.
1. To create new brand image.
To use existing experienced distributors who are dealing business in CIS countries with various Indian products. Some expected competitors in this new market is already known and has a better result of competition in other countries.
1. 1. Long distance of distribution may hamper product quality.
2. 2. If warranty may not be maintained as on offer then a new market creation policy may be hampered.
GM, Technical GM, Operations
• GRA‐ Government & Regulatory Affair
• IB‐ Industrial Battery
• Auto‐ Automotive Battery
• HR‐ Human Resource
• QMS‐Quality Management System
Product and Services:
Flat Plate Battery:
Automotive Battery: Standard Group/ Economy Group Motor Cycle Battery Appliance Battery Deep Cycle Flat plate for Solar and IPS
VRLA EV Battery Tubular Plate Battery:
Current Production Capacity:
Automotive Battery: 1,320,000 (N50) units
per annum Industrial battery: 38 million AH per annum
Population and Sampling:
The research population for this study consisted of current and previous employee of RBL. The population frame consisted of over 600 employees of the organization.
The survey sample included 50 employees who voluntarily participated to share their information and ideas. Survey participants included Project Manager, HR manager, Technical Manager, Factory Manager, Supervisors and general worker. The subjects were selected by purposive non-probability basis of sampling.
Each of the eight dependent variables are an employee’s preference for having pay determined by the respective factor.
LENGTH OF SERVICE IN THE ORGANIZATION is the number of years of tenure an employee has with his current organization.
THE SKILLS YOU POSSES is defined as the specialized abilities an employee has that differentiate him from other employees.
MARKET FORCES is defined as the external factors that may affect one’s pay, to include a shortage in the job field.
YOUR JOB PERFORMANCE can be either an appraisal rating or a measured output in a manufacturing job.
COST OF LIVING is defined as the expenses associated with living where the job is located.
JOB RESPONSIBILITIES are defined as the level of importance of one’s position. This is often correlated to the degree of risk involved with decisions at that level.
INCONVENIENCES OF YOUR JOB are the difficulties and hassles associated with your position.
EDUCATION LEVEL comprises both the number of full years of college as well as the degrees completed. For the purpose of this study, the degrees are stated as Associates, Bachelors, Masters and Doctorate, and the number of years is computed based on the credits completed as opposed to time spent in school.
The independent variables are factual background data.
They consist of age, education level, and whether the respondent has been indirectly or directly adversely affected by unemployment in the last five years.The research instrument that was used was an internal document developed by staff in the corporate office of RBL and distributed to the human resource manager to be used to collect exit information from employees who voluntarily or involuntarily terminated employment with the organization. The survey instrument asked respondents to identify specific reasons for leaving the organization.
3.3 Data Collection:
Data were collected using a questionnaire that contained measures of job satisfaction (satisfaction with pay, satisfaction with nature of work, and satisfaction with supervision), organizational commitment, organizational justice (distributive and procedural), job-hopping, perceived alternative employment opportunities, and turnover intention. In addition, the questionnaire included questions on demographic characteristics of the respondents.
The items were general information questions regarding the respondent’s gender, amount of time worked at the organization and the position held within the organization. Additional questions inquired about human resource concerns within their perspective areas. For example, questions were asked about how management treated their employees, the level of training they received, adequate compensation, and the amount of feedback given to them during their time of employment.
The data collection instrument was administered during the employee’s exit interview on the last day of employment. Participants were asked on a volunteer basis to complete the survey. The respondents were told that their responses would be kept confidential. Employees who discontinued their work relationship with the organization without completing the exiting employment survey were included in a category referred to as left without notice. The human resource manager would fill out the factual information including gender, residence, employment status and time in position. The piece that remained unidentified was the reason why the employee terminated their position.
Results of Questionnaires :
The research questionnaires provided valid data for the study, although a few questionnaires provided incomplete data. The data provided by the respondents were analyzed and the results reported in the following sections of this chapter.
Table 2: Information Provided by Employees
Type of Information Requested Valid Participants Present employees Exiting employees Missing Total
Employment Status 50 15 35 0 50
Gender(Male/Female) 50 11 4 28 7 0 50
Length of Employment 50 15 35 0 50
Reason for Termination 46 15 31 4 50
Part I: General Information
The first part of the research questionnaire requested general information about the respondent. The responses taken from the exit interviews focused on four specific questions and the feedback given from the respondent. The obtained information that was focused on included gender of respondent, status of employment, length of employment and the reason for termination.
The human resource manager of the organization provided the gender of each respondent. Out of the 35 exit interviews completed, 7 of the respondents were female, 28 were male. Out of the 15 present employees, 4 of the respondents were female, 11 were male. Although the gender difference is dramatic, it reflects the overall gender imbalance in the organization.
Table 3: Employees by Gender
Gender N Percentage
Male 33 66%
Female 17 34%
Total 50 100%
Length of Employment :
Respondents were asked to provide the date when they were first employed by the organization. Using the date on which the interview questionnaire was completed as the last day of employment, the number of days worked at the specific organization was calculated for each respondent. The length of employment for each respondent was then categorized according to the following criteria: 1) employed less than four months, 2) employed 4-12 months, 3) employed more than 1 year but less than 2 years, and 4) employed more than 2 years.
Table 4: Frequency and Percentage Distribution of Exiting Employees by Length of Employment
Length of Employment N Percentage
0-3 Months 2 4.0%
4-12 Months 8 16.7%
1-2 Years 13 26.5%
Over 2 Years 27 54.0%
Missing 0 0%
Total 50 100.0%
Part II: Reasons for Termination
One question on the interview questionnaire asked the respondents to indicate their reason for leaving the organization. When all the data was tabulated, different reasons for termination were identified. The reasons for termination were identified and then collapsed into few categories based on the similarities found. The individual and collapsed category results are given.
Table 5: Frequency and Percentage of Reasons of Termination 4.4 Employment Classification:
Reason Terminated Position N Percentage
Better Opportunity 14 28.00%
No Career Growth 9 18.00%
Dissatisfaction with Salary 8 16.00%
Dissatisfied with Work Conditions 6 12.00%
Dissatisfaction with Co-Worker 4 8.00%
Left with out notice 4 8.00%
Home Responsibility 3 6.00%
Health Reasons 2 4.00%
Total 50 100.00%
When the reasons for terminating were analyzed by category, the greatest number of exiting employees gave job-related reasons for leaving. Non job-related reasons were given by 26.00% of the exiting employees. Four of the respondents left without notice. Reasons due to employee faults were given by none of the respondents.
Table 6: Percentage Distribution of Reason of Termination by Category
Category N Percentage
Job Related 33 66.00%
Non Job-Related 13 26.00%
Left Without Notice 4 8.00%
Employee Faults 0 0.00%
Total 50 100.00%
When the categories of reasons for terminating were analyzed by gender, the category rankings were the same as for the aggregate data in Table below. Job-related reasons were most often the reason given for leaving by both males and females. Although the gender differences are significant, a greater percentage of males left due to non job-related reasons.
Table 7: Frequency and Percentage Distribution of Reason of Termination (Male and Female Employees)
Category Male Female
N N % N N %
Job Related 25 50.00% 8 16.00%
Non Job-Related 10 20.00% 3 6.00%
Left Without Notice 2 4.00% 2 4.00%
Employee Faults 0 0.00% 0 0.00%
Total 37 74.00% 13 26.00%
Length of Employment
A significant difference in category of reasons for leaving was found based on length of employment. The greatest number of respondents left for job related reasons except for those employed 0-12 months (see Table below). The number of these employees left without notice (8%), yet almost as many left due to job related (34.0%) and non job-related (20.0%) reasons. For the exiting employees who had a length of employment of 1-2 years, little difference was found in the number who left due to job related (16.%) and non job-related (4.0%) reasons.
Table 8: Frequency and Percentage Distribution of Reason for Termination by Length of Employment
Category 0-3 Months 12 Months 1-2 Years Over 2 Years
N N % N N % N N % N N %
Job Related 5 10.00% 12 24.00% 8 16.00% 8 16.00%
Non Job-Related 6 12.00% 4 8.00% 2 4.00% 1 2.00%
Left Without Notice 3 6.00% 1 2.00% 0 0.00% 0 0.00%
Employee Faults 0 0.00% 0 0.00% 0 0.00% 0 0.00%
Total 14 28.00% 17 34.00% 10 20.00% 9 18.00%
Summary of the Analysis
The major findings of this study revealed that around two-thirds of the employees who terminated employment during the period had been employed for 12 months or less. The greatest percentage (67.57%) of respondents left due to job related reasons, followed by 27.03% who left for Home responsibility, family and heath reason. These job related reasons included: dissatisfaction with retail, dissatisfaction with salary, better employment non-retail, no career growth and scheduling problems.
More males (74.0%) left the organization than females (26.0%), reflecting the overall gender imbalance evidenced in organization retailing.
Job related reasons were most often given for leaving by employees who had been employed 12 months or longer.
The problem of employee turnover has plagued the organization for many years and will most likely continue. The problem of high employee turnover warrants attention. The organization may contribute to the problem or chose to work to decrease employee turnover. By understanding the implications of actions involving employees and the organization can hopefully have a favorable impact on employee turnover. Organization must learn to adjust their traditional practices to avoid compounding the employee turnover problem.
This study examined the reasons for termination of employment of 50 employees of RBL. General information about the exiting employees and the reasons given for leaving the organization were analyzed in an attempt to identify possible opportunities to decrease employee turnover in the future. The results of the study are summarized in the following sections.
5.1 Summary of Research Findings
Of the 35 exit interview and 15 current interview questionnaires collected, 37 (74%) were from female employees and 13 (26%) were from male employees. These percentages reflect the typical ratio of male to female employees in the organization.
The respondents were asked to give reasons why they were leaving or want to leave the organization. Of the 50 interview questionnaires, 8 different reasons for leaving were offered by the respondents who answered this question. The reasons given were then analyzed to determine whether the specific reasons differed based on the gender, employment status or length of employment of the exiting employee. The major reason for leaving the organization is Job related reason (66%) among them Fourteen (28%) of the employees indicated they were leaving because they found a better job, 18% left because of no career growth. Left Without Notice accounted for 4 (8%) of the reasons given for leaving.. Finally, the individual reasons for leaving or want to leave were collapsed into six categories based on similarities found among the 3 reasons given. The six categories included: 1) job- related, 2) non job-related, 3) left without notice, Job-related reasons for leaving included the employees expressed dissatisfaction with working in the organization, dissatisfaction with his/her salary and having obtained better employment in other organization. Non job-related reasons included the need to relocate distant from the present job site, poor health and marriage.
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