This article focus on new perspective in business strategy is Mass Customization. Mass customization, in marketing, call centres and administration, is the use regarding flexible computer-aided manufacturing systems to produce custom output. Those systems combine the reduced unit costs of mass production processes while using the flexibility of individual customization. Mass customization is the modern frontier in business for both manufacturing and assistance industries. At its core can be a tremendous increase in variety and customization with no corresponding increase in charges. At its limit, is it doesn’t mass production of individually customized goods and services. At its best, it offers strategic advantage and fiscal value.