Black Friday Data Adds to Evidence E-Commerce Growth is Slowing

Since the beginning of the COVID-19 epidemic, e-commerce has exploded. COVID’s lockdowns, remote work, and other effects encouraged a large number of people throughout the world to spend more of their money online through e-commerce sites and on-demand services. The time since March 2020 has been a gold mine for corporations like Shopify. Last March, the Canadian e-commerce behemoth fluctuated between $350 and $420 per share. The stock is now worth $1,554.74 per share.

E-commerce has been in shambles since the start of the COVID-19 outbreak. Lockdowns, the shift to remote employment, and other COVID-related effects have led to increased spending on e-commerce sites and on-demand services by a vast number of people all over the world. The time since March 2020 has been a blessing for firms like Shopify. Last March, the Canadian e-commerce behemoth spent between $ 350 and $ 420 per share. The stock is now worth $ 1,554.74 a share.

Other companies grew as consumers spent more time shopping online and less time shopping in shops. The growth of Instacart’s grocery delivery service has increased. Due to an increase in demand, DoorDash became public. Roblox’s popularity soared, propelling the game to new heights in the stock market. The list could go on.

While some industries performed well, and many have continued to wow investors, the investor-pleasing run that e-commerce businesses have been on for the past five quarters may be ending.

Earnings warnings and Black Friday

While I dislike astroturfed holidays centered on consumerism, they may give valuable data. You will not be surprised to learn that Black Friday was a flop in terms of retail foot traffic in the United States. To be honest, new COVID versions will do this.

However, you might be surprised to learn that internet purchasing during the Black Friday charade decreased in comparison to 2020 levels. Not that the drops were significant, but watching internet spending fall to $8.9 billion this year from $9.0 billion the year before made me sit up and take notice.

We should not have been shocked, after all. There were clues that something was wrong. Shopify’s third-quarter results, released on October 28, 2021, were disappointing. Despite 46 percent year-over-year growth, the company’s sales of $1.12 billion fell short of expectations. Analyst estimates for earnings per share and gross merchandise volume were also off.