Over the past few years we’ve seen a growing trend of creators adopting digital and social media, not only as a complement to their media presence but also as a foundation for their personal brand. The epidemic has certainly accelerated the trends of the manufacturer’s economy. Many popular artists and personalities had to postpone concerts and live events, followed by social activities to drive these activities and engage their fans. Spread across Western and Far Eastern markets, the creators of platforms such as Camo and Patrion’s Unicorn have begun to take center stage in Mena, the economy bug.
Today, Minly, the Egypt-based creator economy platform, is announcing that it has closed a $ 3.6 million seed to allow celebrities across the MENA region to create authentic, personalized connections with their fans. Mainali says the round that was oversubscribed was co-led by 4DX Ventures, B&Y Venture Partners and Global Ventures. It also included angel investors such as Jason Finger, founder of the SB Project, Seamless and Groove, anonymous regional fund and Scooter Brown.
Experts say that the time spent watching social media has surpassed the time spent watching TV in the Mena region. One problem with social media, however, is that its content often feels mass-produced. When the creator posts, it most of the time excludes the personalization of their personalized fans to different classes. In a way, it reduces the fan experience and limits the amount and number the creator can monetize. This is where Minley comes from. It provides tools for craftsmen to say “authentic connections” for manufacturers to scale with their superfans and audiences.
“In short, our goal is to finally deliver millions of unique, unforgettable experiences to fans each year,” El-Sinnaui told TechCrunch. Sinno, Mini’s chief technology officer, brings more than 15 years of media and technology experience to the table. He sold his first company, Emerge Technology, to a US-based media company. He has also worked for top Hollywood studios such as Sony Pictures, Universal, Disney, Fox and Warner Bros. while contributing to the global expansion of Apple TV +, Disney +, and Netflix in the Mena region.