Introduction: For today, shopping has become an integral part of every person’s life. Walking through the various stores in search of the necessary product people perceive a considerable amount of information which sometimes significantly influences their choice. Having studied human psychology, entrepreneurs develop advertising for their product or various manipulations aimed at maximizing the impact on the consumer. That is why everyone can fall into the trap and be deceived without knowing it. A wise consumer should understand why the product is necessary, explore its optimal cost, and make sure of the quality before purchasing it in order not to be confused or misinformed.
The activity of Wise Consumer: First of all, the person should decide whether this product is necessary for him/her and how long it will be used. Being in the store, people find a vast amount of attractive goods that they immediately buy without any hesitation. However, frequently, the fragility, uselessness, or defects of the product are disclosed after the purchase. At the psychological level, it is human nature to be obsessed with particular things and, therefore, to buy them unnecessarily without any thought. In order not to be full of regrets after making a purchase, the buyer should weigh all its pros and cons. After that, decide how often it will be used and whether it is reasonable to buy it for a certain amount. Some products are popular, and if the person searches it thoroughly, he/she could find a similar one for a lower price. Thus, a clear understanding of the desired thing will help the consumer to avoid unpleasant consequences and make a good choice.
Researching the market and the best prices, taking into account the budget and financial capabilities, is another crucial step in shopping. In the store, people in most cases become impressed by the product range and spend a significant amount of money or savings on the particular one. According to the specialists, such method of shopping is not the reasonable and correct step towards spending one’s funds. To make a bargain, the buyer should examine the available offers and compare the quality and cost of the necessary goods. The right ways to find descriptive information are the Internet, various forums, and review sites. After analyzing the online sources as well as the available places for the presence of the necessary goods, comparing prices and quality, consumers have an excellent opportunity to purchase it.
Advertisements are aimed at attracting the greatest number of buyers by all means; however, they do not always contain truthful information. Focusing on the information provided by the company itself about the product since the person can fall for its influence and make a completely useless purchase or buy a low-quality product. In the process of choosing a certain item, it is also necessary to take into account its quality and long-term use. To date, there is a considerable number of methods, with the help of which the person can check it out. An excellent way to verify the reliability is the Internet reviews which show the buyer the quality of the product, its advantages and disadvantages in the example of the experience of real people. Another method is the friends or relatives’ opinion who have previously bought the same thing; they will tell more and give a piece of good advice.
Conclusion: The wise consumer always attentively makes purchases considering all the details and steps. Today, there is a considerable amount of traps and troubles into which the average buyer can fall. Manufacturers aim at increasing their profits by any means. Therefore, they try to use psychological methods of influence in their work. The buyer should first be careful in order not to be deceived. Focusing on the quality, positive characteristics, and favorable value, each person can be confident in one’s choice.