Scope of the Study:
The scope of this report is limited to overall description of the organization, its set-up, functions and performances.
Rationale of the Study / Justification/ Benefit of the study:
CORR – The Jute Works envisions the Empowerment & Dignity of the disadvantaged & marginalized; especially women, people with disability & indigenous people of the society in Bangladesh.
Capacity building of the marginalized; especially women, people with disability & the indigenous people of the society in Bangladesh ensuring Trade Justice, market access & improved living standard.
CORR-The Jute Works was founded and still run on the basic principles exposed by CARITAS-Bangladesh in all projects. CARITAS means love. Therefore, CJW is not merely a business in which members compete with each other for maximum profit. It reflects the compassion of Jesus Christ for the socially disadvantaged people of society and it seek the liberation and empowerment of women through organizes them together in groups for their self-reliant development. Society justice is the basis for the CJW. The maximum of the producers is its aim, rather than the accumulation of profit at their expenses. Therefore, CJW has been converted from its early orientation of being a rehabilitation project for war-widows to being a trust organization in which the members share the ownership, participate in decision making and receive the benefit of surplus production. The dedication and concern of the central business officers and workers is as important to the success of CJW as the labor contribution of the producers, who make the success of CJW possible.
The producers are organized in cooperative groups. They are fully autonomous in managing group affairs with the assistance of our Education team as required & follow the cooperative principles. At present, there are 140 groups with 3,524 producers in 19 districts of Bangladesh. In the field, volunteer supervision of production by group leaders & regular follow-up visits by the Education staffs ensure that the women receive a fair distribution of job orders. The producers make delivery the products timely & receive fair wages for their work. Problems in production, if any, are sorted out by the groups or reported to CJW to make up the anticipated shortage from another group. Job orders are given, according to the number of producers in the group & their skill. Producers learn how to save a portion to their earning on a regular basis for future gainful investment. Since the producers are the main concern of CJW, all its efforts & resources are gear to their needs & benefits.
Export handicrafts products
Group development fund
Small credit fund
Producer Security Deposit (PSD)
Community Welfare Facilities
Emergency Medical Assistance
Sapling Distribution Program
Services to the Community
Corporate Social Responsibility
Employ Safety & Health
Board of Trusty
Since its inception in 1973, CORR-The Jute Works performed as a rehabilitation organ of Caritas Bangladesh (CORR) operating under a Management Committee. In 1981, it was registered as a Women’s Non-profit Marketing Trust with the first Board of Trustees comprising existing members of the Management Committee. The subsequent Board members were elected by producer groups.
The director (appointed by the BOT & Executive Director of Caritas-Bangladesh is responsible for the day to day work of CJW and its staff, organized into eleven sections: Design, Costing, Customer service, Production, Quality Control, Store, Packing, Shipping, Education Information, Administration and Accounts. CJW is accountable to a nine member of Board of Trustees (BOT) through the director (who serves the board as member secretary). The Caritas Executive Director appoints the chairperson of the board. Two lifetime Trustees (the founders) from the religious personnel serving CJW by providing organizational mission, vision and philosophy.
CORR – The Jute Works Trade Policy
As CJW export handicrafts, CJW ensure excellent quality, warn & smooth service, fair price & timely marketing. CJW has attached importance to the aspects of geographical, economical & cultural background export market.
The customer has the right to know. CJW provides customer with adequate information regarding a product.
Customer has the right to chose. Customers can take a closer look at samples & choose the products.
Customer has the right to get products in the store.
Customer has the right to be satisfied completely in dealings with the organization. CJW are determined to maintain good relations with customers.
We believe in customers wrights to protection from unsafe products. CJW allows customers to be sure about the freshness of perishable & semi-perishable products.
Code of Practice
Over the years WFTO has developed the Code of practices for Fair Trade. The following principles & values characterize the core mission of “Fair Trade” organizations.
1. Creating opportunities for economically disadvantaged producers.
2. Transparency & accountability.
3. Capacity building.
4. Promoting Fair Trade.
5. Payment of a fair price.
6. Gender equity.
7. Working conditions.
8. Child labor.
10. Trade Relations.
Emergency Disaster Management Program (EDMP):
Emergency Disaster Management planning and actions for immediate relief and rehabilitation activities for the victims of natural and man-made calamities (at all levels of the organization);
Strengthening of Community Resilience to Withstand Flood Project (SCRWFP):
Strengthening of Community Resilience to Withstand Flood Project (SCRWFP):
Strengthening of Arsenic Preparedness and Mitigation Project (SAPMP):
Shelter for the Poorest Women and Children (SPWCP):
To improve the existing living conditions, social security and human dignity of the shelter less/poor sheltered women/children led families by providing a complete house with a set of water sealed latrine on their own homesteads or on the lands donated by others.
Sensitization, Community Mobilization and Disaster Management Programmers (SCMDMP):
Disaster Preparedness, Prevention and Mitigation Programme (DPPMP):
Humanitarian Assistance for the Fire Affected Families under Mohalchhari (HAFFAFM):
Caritas has implemented the following three projects in order to assist the fire affected families of Mohalchhari, Khagrachari.
MINI PROJECTS & DISCRETIONARY FUND GRANT
Teg O Sheba Abhejan (TOSA) or Lenten Campaign
Lent is the period of self-purification and for creating a greater awareness of the need to share what we have, not just from our surplus but from our own needs. TOSA is an annual campaign organised for creating awareness among the people, irrespective of caste and creed, for sharing with others. The funds collected through the campaign are used for supporting various development projects.
Discretionary Fund Grants
Caritas Directors’ Discretionary Fund has been instituted to deal with small but urgent issues, for which normal procedures to obtain Executive Board’s permission cannot be followed. Caritas has not been able to get Donor’s support for this project. Therefore, Caritas General Body has allocated CB General Fund for the Discretionary Fund.
The fund is utilized for purposes that are of short duration, such as seminars, training, individual cases that deserve charity, as well as minor proposals for experimentation and innovation.
Caritas Employees Solidarity/Poor Fund
To express concern for the poor and destitute and assist our less fortunate brethren with our own voluntary monthly contributions. This program is for immediate help to the destitute helpless people of the society. Each staff member working under Caritas is serving the needy and poor people voluntarily by giving his/her own generous contribution in this project. It improves the livelihood condition of the poor people especially through its house repairing, income generation, marriages and other financial supports. This fund also creates an opportunity for the poor and meritorious students for going a step ahead for education.
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. Marketing as the process by which companies create value for customers and build strong customers relationships in order to capture value from customers in return. Consumers’ needs, wants, and demands are fulfilled through a marketing offering- some combination of products, services, information, or experiences offered to a market to satisfy a need, or want. Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is no sufficient demand for products and services so the company can make a profit. Marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
“All marketing activity (strategy) is built on STP- Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a the superior way, and they positions its offering so that the target market recognizes the company’s distinctive offering and image. If a company does an excellent job of positioning, then it can work out the rest of its marketing planning and differentiation from its positioning strategy.” (Kotler, 2003)
A company cannot serve all customers in a broad market such as customers in a broad market Such as computers or soft drinks. The customers are too numerous and diverse in their buying requirements. A company needs to identify the market segments it can serve effectively.”
A marketing strategy is an overall plan for conducting marketing activities that enable an organization to use its resources and strengths to meet the needs of the marketplace. As, such, the, marketing activity or
Strategy of CORR- The Jute Works is aimed at meeting the needs of the buyers. The marketing activities or strategies of CJW have been developed on the following two broad steps. 1) Select the target market.2) Design a marketing mix (a combination of product, price distribution and promotion) that will satisfy the needs of the target.
Artisan development activities:
The primary objective of CJW’s development wing is to provide development stimulus in order to motivate the artisans to become self-supporting in production and management skills. CJW believes that the artisans are the major part of all activities and has given highest priority on the skill development of the artisans. Capacity building and skill development are related to many factors such as the artisan’s ability to meet the continually changing requirement of the buyers for a variety of handicrafts that are being produced by the rural artisans; as well as general awareness of the artisans on competitive export market, quality and contemporary development issues.
The development activities are as follows:
– promoting “Fair Trade”
– providing “Fair price”
– capacity and awareness build-up training
– ensuring a safe work environment
– Distributing surplus earning among the organized groups for their development.
– producing environment-friendly bio-degradable products
– banning use of hazardous chemicals materials
– strongly working for ecological balance
Above all, we will work for a better and humane society, free from oppression, threat and injustice.
Impact of the development activities:
Export process & Oregano gram of CJW:
The designers of CJW develop new designs and accordingly samples are developed. Then the samples are sent to the different buyers abroad. From these samples, the buyers select their products and place order to CJW. Customer Services Section then processes the order for buyer and also forwards the order to the Production department. The Production Section distributes the orders among the producers. Raw materials are provided and often the artisans also buy those fro local sources. They have to produce the crafts according to the approved orders of the buyers. The figure shows the steps in the production and whole operation process. The production mostly takes place in the homes of individual artisans. There are three centers where the artisans work together under the supervision of the centers. Artisans bring back the finish products to the Quality Control Section. After checking the quality of the products, they are handed over to store for packing. Shipping Section prepares documents in two phases: pre shipment documents for having customs formalities at the origin. Then final shipment or final documents for the buyers concerning clearing of the consignment on arrival at its destination.
There are 11 sections in CJW, of which 7 are involved in production and marketing of the products, 2 are involved in development and communication and other2 are for support service
The private sector handicraft (non-traditional items) exporter and related supportive business industries are very much rare but appreciable one of Bangladeshi handicrafts exporter, as it has the dominant and proud share in Bangladesh handicrafts export sector and also has internationally reputed results in success. The CORR-The Jute Works is the largest private sector Handicrafts export in Bangladesh, and doing the dominating business in Bangladesh.
The product of CORR-The Jute Works has not only been supported its business, but also it is contributing more in the disadvantage & poor people as well NGO activities. CORR-The Jute Works export the handicrafts products to the aboard which help to earn the foreign currencies for our country. All the products are made by own producers who are living at rural area.
The organizational goal is guided by Board of Trustees and Caritas-Bangladesh. The globalization challenge for further prospect and new competitor are considered in the study, and their impact on organizational culture has been tried to be focused in the report.
It is difficult to judge the organizational culture of a large organization like CORR-The Jute Works within a short reporting period of time, so the study rather concentrated on various department and all other organizational side like Marketing, Administration and Human Resources, Information Technology, and Internal Control department, and considering the finance department as the centre for integration and practice of culture with other departments to achieve the organizational goal of CORR-The Jute Works.
Jute plays a vital role in sustaining the cultural heritage of Bangladesh. This sector holds great potential in terms of outreach (geographical coverage and employment figures), contribution to the national economy and earnings from growing international market demand, particularly for jute diversified products.
Jute used to be called the golden fiber of Bangladesh, as it was the height foreign exchange earner. More than 80% of the world’s jute was produced in Bangladesh. However India is now the world’s largest producer of jute as well as the largest consumer of jute products. But the importance of jute in the national economy of Bangladesh can hardly be ignored, as it is the third most important source of foreign exchange.
Traditionally, jute has been used to manufacture rope, twine, carpet-backing cloth (CBC), Hessian etc. To compensate for the declining market for these conventional jute products, new technologies have been developed for the bulk use of jute as a raw material in the production of high value added price competitive intermediate and final products like CBC bag, macramé bag(made of jute twine), jute toy, jute decoration, jewelry made of jute, jute basket, table runner, hot plate mat, wall hanging etc.
CORR-The Jute Works is one of the oldest organizations that work for the self-reliance of rural disadvantaged women including “adivashi” by making them enable to produce exportable quality jute products.
CORR-The Jute Works is a non-profit organization. Any surplus after expenses is either returned to the producers, or channeled back into the organization as stock or utilized in Development/welfare projects for the rural producers groups.
Export of the best quality handicrafts gives these women pride in their crafts, a chance to work in a co-operative-like village group, a position of respect in their family and society, a new awareness of the outside world, and above all a means of survival during difficult times.
CORR-The Jute Works acts primarily as a marketing organization for it own producers. Furthermore, it also exports for other similar organization on a contract basis. These organizations are CONCERN Bangladesh, Young Women’s Christian Association (YWCA), Community Health Care Project (CHCP), Dhaka Handicrafts Ltd., Mennonite Central Committee (MCC), Mirpur Wheat Straw centre (MWC), Rishilpi Development Project and other groups at different times who wish to benefit from CJW facilities and experience in the field. Such organizations are charged a percentage for packaging, documentation and forwarding services up to shipment on board.
This report shows my practical experience in CORR-The Jute Works. I acquired knowledge in many ways day-to-day operation for the complete on of this report. In this report, I have explained my best in respect of my real life experience gathered from different departments, particularly in the Information & Publication.
SWOT Analysis of CJW:
Internal Strengths and weaknesses
Services to buyers
CORR-The Jute Works as an Organization
External opportunities and threats
Recommendation & Suggestions:
To improve the marketing mix activities of CJW, I would like to put the following suggestions:
As CJW in the business of producing handicraft items, which are not essential commodity, during the unstable economic situation the market fluctuates frequently. Even then, CJW has to keep continuing its efforts to market the handcrafted products of the rural poor-artisans to help them increase their economic development, working skills leadership and make them self-reliant.