Self Serving Bias is a type of cognitive bias that involves attributing our successes to internal characteristics and blaming failures on outside forces. It is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem. It’s a common type of cognitive bias that has been extensively studied in social psychology. Both motivational processes and cognitive processes influence the self-serving bias. Two types of motivation affect the Self Serving Bias: self-enhancement and self-presentation.