Apple stated today that it has acquired Primephonic in order to extend its classical music offering. The Amsterdam-based service, which debuted in 2014, will put a laser focus on a music genre that Apple Music’s generalist approach to streaming has sorely missed.
As part of the bigger Apple Music platform, the service will basically be phased down as a standalone offering. Primephonic will be decommissioned on September 7, while Apple prepares to create a classical music app based on its own streaming service in 2022.
In a statement released by Apple, Primephonic co-founder and CEO Thomas Steffens said, “Artists enjoy the Primephonic service and what we’ve done in classical, and now we have the potential to partner with Apple to give the absolute greatest experience to millions of listeners.” “We have the opportunity to introduce classical music to a wider audience and connect a new generation of musicians with a new generation of listeners.”
According to a recent interview with Primephonic’s CTO, the service is now available in 150 countries. It also looks to have a more mature audience than other streaming providers.
Henrique Boregio told Mixpanel in 2020, “Most of our users are 55 and up, well educated, and relatively well off.” “In the office, we joke that we don’t know whether you like classical music first and then become affluent, or the other way around.”
“Apple Music Classical lovers will have a dedicated experience with the greatest aspects of Primephonic, including enhanced browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata, and new features and benefits,” Apple said of the future offering.
While the new classical service is being developed, the business is reaching out to Primephonic subscribers with a six-month free trial of Apple Music. LONDON AND CUPERTINO, CALIFORNIA Apple has announced the acquisition of Primephonic, a renowned classical music streaming service that provides an exceptional listening experience with search and browse functionality tailored to classical music, premium-quality audio, hand-picked expert recommendations, and extensive contextual information on repertoire and recordings.
Apple Music members will have a considerably better classical music experience with the inclusion of Primephonic, starting with Primephonic playlists and exclusive audio content. Apple Music Classical listeners will soon have access to a specialized experience with Primephonic’s best features, including improved browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata, and additional features and advantages.