Apple Sales Bounce Back in China as Huawei Loses Smartphone Crown

Huawei’s smartphone rivals in China are quickly splitting the stock market that it lost compared to last year. According to market research firm Canalys, 92.4 million units of smartphones were shipped to China in the first quarter, followed by Vivo Crown with 23% share and its sister company Oppo with 22%.

Smartphone sales fell to third place at 16% after U.S. sanctions cut off key chip portions from the supply chain. Xiaomi and Apple ranked fourth and fifth, respectively. All major smartphone brands, however, have increased their market share in Huawei China by 2020. Greater China Apple’s net sales doubled year after year, a quarter of all-time record earnings for the American giant ended March, according to its latest financial results.

Apple sales bounce back in China as Huawei loses smartphone crown

“We are particularly pleased to see customer feedback in China on the iPhone 12 family.” Tim Cook said during an earnings call this week. “You have to keep in mind that China entered the shutdown phase in the first quarter of last year compared to other countries. And so they were comparatively more damaged than this quarter, and the results should be taken into account when you look at them.”

Shares of Huawei have shrunk from an influential 41% to 16% in one year, although the telecom equipment giant was able to increase its profit margins to partially reduce costs. In November, it sold its budget phone line Honor. This quarter also saw the channel’s smartphone market grow in four years, with growth of 27%, according to Canalys. Shares of Huawei have shrunk from an influential 41% to 16% in one year, although the telecom equipment giant was able to increase its profit margins to partially reduce costs. 

In November, it sold its budget phone line Honor. This quarter also saw the channel’s smartphone market grow in four years, with growth of 27%, according Canalys.

“Top sellers are rushing to the top of the market, and more smartphone have been launched this quarter compared to the Q1 2020 or even the Q4 2020,” says, Canalys analyst Amber Liu. “Huawei’s bans and honors have become a feature of this new market growth, as consumers and channels have become more open to alternative brands.”