Outages, Pandemics and the Reengineering of Traffic on the Internet

Sales in enterprise infrastructure to meet the needs of any customer, but what if customers don’t realize they need a startup product first? In the first three parts of this EC-1 we look at the origins of NS1, how the company built its DNS and DDI services and how it competes in the hypercompetitive market. This is the fourth and final part where “rubber meets the road” – the real customers. Without customers there is no money, no growth and no NS1.

As we have seen, the challenge for NS1 is that most customers are relatively satisfied with their existing DNS service. It’s a place that comes with a lot of offers from legacy as well as public cloud providers and no emergency force ever comes in forcing most customers to increase their emergency base. The NS1 has had several lucky breaks. The first, as we will see with Pinterest and Roblex, was a large outage of DyndNS, one of the company’s biggest competitors, in October 2016.

This failure immediately drew the attention of NS1K network architects, making the infrastructurally comparatively stable layer for reconstruction a critical area. Beyond this distraction, NS1 has been able to educate its customers why a more flexible base for DNS is important for performance. We conducted an extensive interview with Roblax to understand how the children’s gaming platform in the COVID-19 epidemic has engineered its systems in light of its feverish growth.

Finally, we’ll look at how NS1 expands its product lineup and what it holds for the company in the future. The NS1 now serves more than 760 customers, including most of the world’s trafficking applications such as LinkedIn, Dropbox, Jet Blue, Fox and The Guardian. It has become a major infrastructural leader and is probably waiting for an “unusual outcome”. There are various reasons why any enterprise or company would choose to purchase services from NS1. 

Every business and internet user on the planet already has access to DNS in one form or another. NS1 not only sells DNS services, as the company repeats in every interview and briefing, but instead sells the resilience and performance of the network.