Reddit to Roll out Personalized End-Of-Year Recaps with Stats about Users’ Habits

Tomorrow, Reddit will roll out a new customised Spotify Wrapped-style recap tool to all users. The new recaps will contain a review of your time on the site, a look at the material you interacted with or produced subjects you engaged with, and groups you watched or joined, among other metrics. 

When sharing the summary across other social networking applications, users will be able to hide their username and image, according to Reddit. Previously, the company’s recaps only focused on collected patterns throughout the platform. Reddit has launched a tailored in-product experience this year. From January 1st, 2021 to November 30th, 2021, the customised recaps are based on user browsing and engagement data.

“Expression is important to Reddit’s communities, from replying to a gaming thread in r/nba to submitting a video of a cat wandering over a keyboard while someone is working,” a Reddit representative stated. “Reddit Recap displays each Redditor the communities with which they interacted the most this year, as well as the experiences they shared with others.” Due to Spotify’s annual Wrapped feature, which is extensively shared across social media each year, end-of-year reviews have grown increasingly popular. Given its popularity, it is no wonder that other businesses such as Apple, YouTube, Snapchat, and now Reddit are attempting to copy the popular feature.

Reddit to Roll out Personalized End-Of-Year Recaps with Stats about Users’ Habits

Reddit has revealed data on the most popular themes on the network in 2021, in addition to the debut of recaps. The most popular categories, according to the business, were cryptocurrencies, gaming, sports, weddings, health and fitness, food and drink, and movies and television. r/dogecoin, r/superstonk, r/cryptocurrency, r/amcstock, and r/bitcoin were the top five most-viewed cryptocurrency forums this year. So far this year, the term “crypto” has been mentioned 6.6 million times on Reddit. R/genshinimpact, r/leagueoflegends, r/gaming, r/rpclipsgta, and r/ffxiv were the top five most-watched gaming communities in 2021. The top five communities in the sports category were r/nba, r/soccer, r/nfl, r/squaredcircle, and r/mma. The top five communities in the weddings category were r/weddingplanning, r/engagementrings, r/bridezillas, r/wedding, and r/weddingsunder10k.

The top five communities for health and fitness were r/lifeprotips, r/sports, r/progresspics, r/fitness, and r/loseit. R/food, r/cooking, r/keto, r/kitchenconfidential, and r/starbucks were the top five in the food and drink category. Finally, in the field of movies and television, the top five communities were r/movies, r/marvelstudios, r/starwars, r/moviedetails, and r/dc cinematic. Reddit also announced that in 2021, members created 366 million posts, up 19 percent from the previous year. So far this year, the firm has received 2.3 billion overall comments, a 12 percent rise year over year, and 46 billion total upvotes, a 1% increase year over year.