Tips for Managing Growth across iOS Updates

“I’ve seen firms waste thousands of dollars on ineffective paid acquisition strategies due to a lack of optimal signal. In a guest essay for Extra Crunch this week, growth marketer Jonathan Martinez notes, “I’ve also spent millions at startups like Postmates optimizing our signal to the greatest possible state.” “I’d like every startup to avoid the costly mistake of not properly setting this up, instead getting the most of every essential ad dollar.”

The TechCrunch team has been quite busy this week, especially with Disrupt coming up next week and the release of iOS 15 rapidly approaching. It’s not too late to register for Disrupt if you haven’t already done so. We’re looking forward to all of the sessions, especially “The Subtle Challenges of Assessing Product-Market Fit” on Tuesday, September 21 at 2:05 – 2:45 p.m. EDT in the Extra Crunch stage. This week in marketing, Martinez discussed signal optimization, and Miranda Halpern spoke with Vivek Sharma, CEO of Movable Ink, on the impact that iOS 15 will have on email marketers. Bryan Dsouza of Grammarly and Xiaoyun TU of Brightpearl both contributed guest blogs.

If you haven’t heard, through the Experts survey, we’re giving away one free ticket to Disrupt. Check out the Disrupt schedule, and keep reading to learn more about the giveaway:

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