“I’ve seen firms waste thousands of dollars on ineffective paid acquisition strategies due to a lack of optimal signal. In a guest essay for Extra Crunch this week, growth marketer Jonathan Martinez notes, “I’ve also spent millions at startups like Postmates optimizing our signal to the greatest possible state.” “I’d like every startup to avoid the costly mistake of not properly setting this up, instead getting the most of every essential ad dollar.”
The TechCrunch team has been quite busy this week, especially with Disrupt coming up next week and the release of iOS 15 rapidly approaching. It’s not too late to register for Disrupt if you haven’t already done so. We’re looking forward to all of the sessions, especially “The Subtle Challenges of Assessing Product-Market Fit” on Tuesday, September 21 at 2:05 – 2:45 p.m. EDT in the Extra Crunch stage. This week in marketing, Martinez discussed signal optimization, and Miranda Halpern spoke with Vivek Sharma, CEO of Movable Ink, on the impact that iOS 15 will have on email marketers. Bryan Dsouza of Grammarly and Xiaoyun TU of Brightpearl both contributed guest blogs.
If you haven’t heard, through the Experts survey, we’re giving away one free ticket to Disrupt. Check out the Disrupt schedule, and keep reading to learn more about the giveaway:
- Do you want to submit ten suggestions in order to improve your chances of winning? We appreciate your enthusiasm, but we ask that you submit only one recommendation for each marketer with whom you have worked.
- Are you stumped as to what to mention in your recommendation? Begin with their characteristics, what they performed to assist your organization, and how their job impacted your business, and work your way up from there!
- Please don’t copy and paste the same comment numerous times because we manually review all entries.
- Do you have a question regarding the contest? Please contact us at ec firstname.lastname@example.org.
- The survey will remain online, but after Sunday, September 19, 11:59 p.m. PT, no submissions will be counted as entries in this giveaway.
- Have you made a recommendation already? That’s fantastic; all previous survey submissions will be counted as an entry for the Disrupt ticket.
- The next 100 survey responses will also be entered into the drawing.
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