Marketing

Advertising Budget

Advertising Budget

An advertising budget is a forecast of a company’s promotional spending over a given period of time. Advertising is a component of sales and marketing. Money spent on advertising can be viewed as an investment in the company’s growth. The advertising budget plan is the place where an .....

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Volume Discount

Volume Discount

Volume discount is available for a number of reasons; it refers to the use of reduced rates to encourage a person or a company to buy a large quantity of a product all at once. It is a financial reward that encourages individuals or companies to buy products in large quantities or several units. .....

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You need a minimum viable company, not a minimum viable product

You need a minimum viable company, not a minimum viable product

I was one of the first investors in Lyft, Refinery 29 and Xamarin. I have been on the Midas list for the past three years and recently had a name on The New York Times list of the top 20 venture capitalists. In 2008, I co-founded Floodgate, one of Silicon Valley’s first seed-level VC funds......

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Distribution Channel

Distribution Channel

In simple terms, a distribution channel (also called a marketing channel) is the flow from production or manufacturing to the final consumer/buyer that a good or service follows. The path can be as short as a direct connection between the business and the client or multiple interconnected interme.....

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Horizontal Merger

Horizontal Merger

The process of a business raising the production of products or services in the same part of the supply chain is a horizontal merger, also known as horizontal integration. It is a merger of two firms that are operating in the same market or in a similar one. The aim of a horizontal merger is [&he.....

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Point of Sale Display

Point of Sale Display

A point-of-sale display (POS display) is a specialized type of sales advertising in which goods are shown near, next to, or in the buying area of a transaction. In general, these products are found in the checkout area or where purchasing decisions are made. They are intended to attract the atten.....

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Advertising Elasticity Of Demand (AED)

Advertising Elasticity Of Demand (AED)

Advertising Elasticity of Demand (or simply Advertising Elasticity, sometimes reduced to AED) is a measure of the efficacy of increasing advertising investment in the sense of increasing product demand. Traditionally, demand for the product that is the focus of the advertising campaign may be inv.....

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Advertising Appropriation

Advertising Appropriation

Advertising appropriation also regarded as an advertising budget, is a company’s allocation of promotional fees over a unique time period. Because appropriation in itself is an amount of money allocated officially or set aside for a particular use, advertising appropriation is a marketing budge.....

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Share Of Wallet (SOW)

Share Of Wallet (SOW)

Share of wallet (SOW) is a strong marketing metric; it is the dollar sum consistently committed by an average consumer to a single brand rather than to rival products in the same product category. In different words, the Share of wallet is the percentage (“share”) of a customer’s fees (.....

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Market Cannibalization

Market Cannibalization

Market Cannibalization is also known as corporate cannibalism; it is a revenue loss triggered by the launch of a new product by a corporation that substitutes one of its own older goods. When cannibalization happens, not just in sales volume, but also in revenue and market share, the company suff.....

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Marketing Campaign

Marketing Campaign

A marketing campaign, or a marketing strategy, is a systematic course of action to sell something, i.e. a product, service, or brand, and promote something. It usually has one purpose, which appears to be to maximize a particular product’s revenue. The team may have coordinated the promotio.....

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Brand Recognition

Brand Recognition

The word brand recognition refers to the tendency of customers to distinguish a particular brand by its characteristics over another. Brand awareness is just what it sounds like: a consumer’s desire to acknowledge one brand over other brands. In advertising and marketing, it is a notion use.....

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