Marketing

Typefaces

Typefaces

Typefaces A typeface is a set of characters of the same design. Typefaces come in several sizes and usually in several fonts (bold, italic, etc.). These characters include letters, numbers, punctuation marks, and symbols. Courier and Prestige Elite are fixed typefaces and hence they cannot accomm.....

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Dynamic Pricing

Dynamic Pricing

Dynamic pricing is a method firms use to constantly adjust the price of goods/services depending on demand. It also referred to as demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. For exam.....

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Trade Mark

Trade Mark

Trade Mark A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. It is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. It is a particular mark, stamp, or .device, which is affixed o.....

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Trade Discount

Trade Discount

Trade Discount A trade discount is a reduction in price a manufacturer or wholesaler gives a wholesale or retail when they buy a product or group of products. It is short of rebate or allowance is given by the seller to the buyer of goods as a custom of the trade or when the buyer […]

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Tied Shop

Tied Shop

Tied Shop is a business that has agreed to sell only a particular supplier’s products. It refers to a type of retail shop that is tied to stock and-sell goods of a particular manufacturer solely. It enhances its sales in preference to other goods. It is a public house rented from or mortgaged t.....

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Sky Advertisement

Sky Advertisement

Sky Advertisement is an advertisement on a large banner, towed behind an airplane so that it can be viewed by people on the ground. It is an advertisement, which is made by means of an airplane when a specially designed and attractive airplane moves in the sky in carefully planned directions and.....

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Scientific Advertisement

Scientific Advertisement

Scientific Advertisement A scientific advertisement is one that involves a scientific method of analysis, classification, assembling, conclusion, testing of the conclusion, and finally the application of the tested conclusion in the field of advertisement. It is an important work on advertising f.....

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Sales Emporium

Sales Emporium

Sales Emporium An emporium is a large store that sells a variety of merchandise. Sales Emporium is a large retail store, esp. one selling a great variety of articles. It is a kind of large general shop sponsored by the government it serves as the most important medium for giving publicity to as w.....

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Customer Bonding

Customer Bonding

As the term implies, customer bonding is the process through which a company or organization establishes connections with its clients. Customer loyalty grows over time from the personal relationships and faith between the organization and the customer. Customer bonding aims at establishing a frie.....

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Customer Satisfaction

Customer Satisfaction

Customer satisfaction (often abbreviated as CSAT) is the extent to which a company’s goods or services fulfill the standards of the consumer. It is a term which is mostly used in marketing. In other words, how happy a customer is after doing business with a company, is customer satisfaction.....

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Customer To Customer (C2C)

Customer To Customer (C2C)

Consumer to Consumer (C2C) is the business model that promotes trade between private individuals, also known as ‘Citizen-to-Citizen’. Traditional markets include business to consumer interaction, in which a customer goes to the company to buy a product or service. In customer to customer mark.....

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Business-To-Consumer (B2C)

Business-To-Consumer (B2C)

The term business-to-consumer (B2C) is the type of trade transaction in which companies offer goods or services directly to customers. Most companies which sell to consumers directly can be referred to as B2C companies. Traditionally, this may apply to individuals shopping at the mall for their o.....

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