Marketing

Product Differentiation in Economics

Product Differentiation in Economics

In marketing terms, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors’ products as well as a firm’s own prod.....

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Non-price Competition Strategy

Non-price Competition Strategy

Non-price competition is a form of competition in which two or more producers use such factors as packaging, delivery, or customer service rather than price to increase demand for their products. It is a marketing strategy “in which one firm tries to distinguish its product or service from .....

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B2C (business to consumer)

B2C (business to consumer)

B2C (business to consumer) Under this system, consumers buy goods directly from manufacturers or any other businessmen. B2C sales can refer to any sales process that sells directly to consumers though it tends to refer specifically to retail sales. It is among the most popular and widely known of.....

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B2B (Business to business)

B2B (Business to business)

B2B (Business to business) In b2b type, business takes place among many business organizations such as wholesalers and retailers. It is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Service providers also engage in B.....

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Advertisement

Advertisement

Advertisement Advertisement is a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. This is an art of making the public aware of a particular commodity or service and inducing them to buy it. It is a method used to attract people’s attention. I.....

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Overall Basis of Market Segmentation

Overall Basis of Market Segmentation

Overall Basis of Market Segmentation Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. It splits up a market into different types (segments) to enable a business to b.....

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Causes of Disciplinary Problems

Causes of Disciplinary Problems

Causes of Disciplinary Problems Administration of discipline is a process of making employees disciplined at work, In actuality, however, intervening with discipline is often a necessary part of the employee management process. Discipline in the workplace is the means by which supervisory personn.....

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Alternative Strategies for Market Targeting

Alternative Strategies for Market Targeting

Alternative Strategies for Market Targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets which enables them to make more efficient use of their marketing resources. Target Marketing involves breaking a market into segm.....

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Market Targeting

Market Targeting

Market targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets which enables them to make more efficient use of their marketing resources. Target Marketing involves breaking a market into segments and then concentrating.....

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Business Market Segmentation

Business Market Segmentation

Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. It splits up a market into different types (segments) to enable a business to better target its products to the rele.....

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Markup

Markup

Markup is the amount added to the cost price of goods to cover overheads and profit. Stores buy items from a wholesaler or distributor and increase the price when they sell the items to consumers. The increase in price provides money for the operation of the store and the salaries of people who w.....

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Advantage and Disadvantage of Discount Pricing

Advantage and Disadvantage of Discount Pricing

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An example of something described as the discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer items at bel.....

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