Marketing

Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social media marketing (SMM) is a content creation that promotes business vendors or products on a social media platform like Facebook, Instagram, Twitter or LinkedIn, etc. Although the terms ‘e-marketing’ and ‘digital marketing’ are still dominant in academia, both practitioners and rese.....

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Brand Management in Marketing

Brand Management in Marketing

Brand management is the process of building, managing, and improving a brand. It is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. In marketing, brand management begins with an analysis of how a brand is currently perceived in th.....

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Brand Awareness in Marketing

Brand Awareness in Marketing

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. It refers to the familiarity of consumers with a particular product or service. It is the extent to which customers are able to recall or recognize a brand under different conditions. I.....

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Brand Ambassador

Brand Ambassador

A brand ambassador is an advocate of a particular company’s products and services. S/He is a person who is hired by an organization or company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. A company chooses a brand ambassador to be th.....

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Brand Equity in Marketing

Brand Equity in Marketing

Brand equity is the total value of the brand as a distinct asset. It is a marketing term that describes a brand’s value. It is a phrase used in the marketing industry that refers to the perceived worth of a brand in and of itself—i.e., the social value of a well-known brand name. That value .....

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Cause Marketing

Cause Marketing

Cause marketing refers to marketing that involves a partnership between a business and a non-profit organization. It is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activi.....

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Planned Obsolescence in Marketing

Planned Obsolescence in Marketing

Planned obsolescence is a method of stimulating consumer demand by designing products that wear out or become outmoded after limited use. It describes a strategy of deliberately ensuring that the current version of a given product will become out of date or useless within a known time period. It.....

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Brand Loyalty in Corporate Culture

Brand Loyalty in Corporate Culture

Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. It is a pattern of consumer behavior through which consumers tend to get committed to a specific brand or product and make repeat purchases over time. It is the positive feelings towards a bra.....

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Corporate Image

Corporate Image

A corporate image of a company can be defined as an image that people hold in their minds about the company, its products, and its services. A corporate image or corporate identity is the manner in which a corporation, firm, or business enterprise presents itself to the public (such as customers .....

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Brand Community in Marketing

Brand Community in Marketing

A brand community is a group of customers who are invested in a brand beyond what is being sold. These customers want to become a part of the brand itself. It is a community formed on the basis of attachment to a product or marque. Most marketers will say a brand is strong when it’s […]<.....

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Brand Implementation in Marketing

Brand Implementation in Marketing

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media.  A proactive plan can help protect you from underachieving and negative results. When implementing your brand strategy it is imperative you do it.....

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Brand Language

Brand Language

Language is one of the most important definers of any brand. Brand language refers to the words, and even images, a brand uses to define its purpose, brand tone, or reference its products. The language you choose, the language you don’t choose and the language you choose to replace are a refle.....

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